Capitalismâ€a Propaganda Story Essay

Michael Moore is the Leni Riefenstahl of our time. Or, perhaps he would be better characterized as a Bizzaro World Leni Riefenstahl, because while she propped up with propaganda the political powers of her time, Moore uses the same techniques to bring down the powers of our time, be it GM (Roger and Me), the gun lobby (Bowling for Columbine), the government (Fahrenheit 911), the health care industry (Sicko), or free enterprise (Capitalism: A Love Story). In this latest installment in his continuing series of what’s wrong with America, Michael Moore takes aim at his biggest target to date, and the result is a disaster. The documentary is not nearly as funny as his previous films, the music selections seem contrived and flat, and the edits and transitions are clumsy, wooden, and not nearly as effective as what we’ve come to expect from the premiere documentarian (Ken Burns notwithstanding) of our time. And, most importantly, the film’s central thesis is so bad that it’s not even wrong. First, let me confess that even though I have disagreed with most of Michael Moore’s politics and economics throughout his career, I have thoroughly enjoyed his films as skilled and effective works of art and propaganda, never failing to laugh — or be emotionally distraught — at all the places audiences are cued to do so. My willing suspension of disbelief that enables me to take so much pleasure from works of fiction, does not always serve me well when pulled into the narrative arc of a documentary. Thus it is that with his past films I have exited the theater infuriated at the same things Moore is †¦ until I rolled up my sleeves and did some fact checking of my own, at which point Moore’s theses unravel (with the possible exception of Bowling for Columbine, his finest work in my opinion). But with Capitalism: A Love Story, Moore’s propagandistic props are so transparent and contrived that I never was able to suspend disbelief. What was especially infuriating about Capitalism: A Love Story was the treatment of the people at the bottom end of the economic spectrum. The film is anchored on two eviction stories contrived to pull at the heart strings. One family filmed the eviction process themselves and sent the footage to Moore in hopes he’d use it (many are called, few are chosen), and the other was filmed by Moore’s crew. The message of both is delivered with a sledge hammer: Greedy Evil Soul-Sucking Bankers (think Lionel Barrymore’s villainous Mr. Potter in It’s a Wonderful Life) are tossing out onto the streets of America poor innocent families who are victims of circumstances not of their making. Why? First, because this is what Greedy Evil Soul-Sucking Bankers do for fun on weekends. Two, because the economic crisis caused solely by said bankers has made it impossible for families to make the payments on those subprime loans they were tricked into taking by those same bankers, who themselves were suckered into a Ponzi-like scheme cooked up by Alan Greenspan and his Wall Street/Federal Reserve buddies to take back the homes fully owned by (first) the elderly and (then) the poor. In the fine print that the bankers carefully slipped past the elderly and the poor for these second mortgages and subprime loans, the contracts said that the rates on variable rate loans could go up, and that the house was collateral for the loan such that if the loan payments are not made the home is subject to foreclosure and repossession by the bank (which is what the bankers are hoping happens). In Michael Moore’s worldview, a goodly portion of the American people are ignorant, uneducated, clueless pinheads too stupid to realize the fundamental principle of a loan: you have to have collateral to secure the loan! No collateral, no loan. You say to the banker â€Å"I would like to take out a loan.† The banker says to you â€Å"what do you have for collateral?† What happened in the housing boom was that bankers relaxed their standards for what they would require for collateral (and income, assets, etc.) because (1) the government told them to do so and promised to cover their losses if it didn’t work out, and (2) they wanted to make more money; and borrowers wanted in on the cash cow that everyone was milking, from individual house flippers looking for a quick buck, to ordinary families wanting extra cash for remodeling, tuition, or whatever, to mortgage giants wanting corporate expansion. And all were driven by the same motive: greed! Yes, greed. Those evicted families knew perfectly well what they were doing when they freely chose to climb onto the housing bubble and take it for a ride. I have a much higher view of the American public than does Michael Moore. I don’t think the American people are so stupid or uneducated that they didn’t know what they were doing. This wasn’t rocket science. It was even on television, the ne plus ultra of pop culture! I well remember watching A & E’s television series Flip This House, and reading all those magazine articles and get-rich-quick books on how to make a fortune in the real estate market, and thinking â€Å"wow, everyone’s getting rich except me; how can I get in on the action?† What I felt is, I’m sure, what lots of people felt. I looked into securing a second mortgage on my home in order to build a second home on an undeveloped portion of my hillside property, and then selling it to turn a tidy profit. Everyone was doing it. What could go wrong? Well, for starters I thought, what if it takes longer to build the home than I projected? We all know how slow construction projects can be. Could I make the payments on the second mortgage for an additional six months to a year? And what if I couldn’t sell that second home? Could I make the payments on the new loan indefinitely? What if my income decreased instead of increased, like it was at the time (and, subsequently, did †¦ dramatically!). And what would happen if I couldn’t make the payments? The answer was obvious, and it wasn’t in the fine print: I could lose my primary home. Forget that! Making a profit on a second home would be nice, but losing my first home would hurt well more than twice as much as making a profit on the second home would feel good. That’s a basic principle of risk aversion: losses hurt twice as much as gains feel good. Now, I’m not really a risk-averse guy (I gave up a secure career as a college professor for an insecure career as a writer and publisher), but even I could see the inherent risks involved when the home you live in could be taken away. My hillside remains sagebrush and wild grass. What about the people on the other end of the economic spectrum — the bankers and Wall Street moguls? Why aren’t they being evicted. Now, given that I’m a libertarian, you might expect me to come to the defense of Corporate America. Not so. Here I am in complete agreement with Michael Moore that, as I’ve been saying since the day it was first pronounced, â€Å"too big to fail† is the great myth of our time. None of these giant corporations — GM, AIG, Bank of America, Goldman Sachs, et al. — should have been bailed out. In fact, they should have been allowed to fail, their stocks go into the toilet, their employees tossed out on to the gilded streets of lower Manhattan, and their CEOs dispersed to work as greeting clerks at Walmart. They gambled and lost on all those securities, bundled securities, derivatives, credit default swaps, and other â€Å"financial tools† that I’ll bet not one in a hundred Wall Street experts actually understands. If you really believe in free enterprise, you must accept the freedom to lose everything on such gambles. These CEOs and their corporate lackeys are nothing more than welfare queens who adhere to the motto â€Å"in profits we’re capitalists, in losses we’re socialists.† Sorry guys, you can’t have it both ways without corrupting your morals, which you have, along with the politicians you’ve bribed, cajoled and otherwise coerced to your bidding. The solution? I have some suggestions of my own, but Michael Moore’s solution is beyond bizarre: replace capitalism with democracy. Uh? Replace an economic system with a political system? Even the à ¼ber liberal Bill Maher was baffled by that one when he hosted Moore on his HBO show. How does a democracy produce automobiles and computers and search engines? It doesn’t. It can’t. Capitalism: A Love Story, ends with a remarkable film clip that Moore discovered of President Franklin Roosevelt reading from his never proposed second Bill of Rights (he died shortly after and the document died with him). Included in the list are: The right to a useful and remunerative job in the industries or shops or farms or mines of the nation; The right to earn enough to provide adequate food and clothing and recreation; The right of every farmer to raise and sell his products at a return which will give him and his family a decent living; The right of every businessman, large and small, to trade in an atmosphere of freedom from unfair competition and domination by monopolies at home or abroad; The right of every family to a decent home; The right to adequate medical care and the opportunity to achieve and enjoy good health; The right to adequate protection from the economic fears of old age, sickness, accident, and unemployment; The right to a good education. That’s nice. To this list I would add a computer in every home with wireless Internet access. I’m sure we could all think of many more things â€Å"under which a new basis of security and prosperity can be established for all — regardless of station, race, or creed,† in Roosevelt’s words. But there is one question left unstated: Who is going to pay for it? If there is no capitalism, from where will the wealth be generated to pay for all these wonderful things? How much does a â€Å"decent† home costs these days, anyway? Do you see the inherent contradiction? Of course you do. So does Michael Moore, who elsewhere in the film longs for the good old days when the â€Å"rich† were taxed 90% of their earnings. So did Willie Sutton, who answered a similar question after being nabbed by the FBI during the Great Depression and asked by a reporter why he robs banks: â€Å"Because that’s where the money is.†

Healthcare Issues/ Importance of Issues Essay

For a patient returning home after total hip replacement surgery, there is a need for the case manager to address any issues that may hinder proper healing or safety issues. In the case of Mr. Trosack, there are several issues that the case manager must address prior to discharge. First, Mr. Trosack is a newly diagnosed diabetic. He was prescribed Glucophage to help control his blood sugar and has demonstrated that he is able to perform his own blood glucose check using a glucometer. He has verbalized that he is not happy about having to take the â€Å"darn† medications and his family seems to be in denial about his diabetes. They believe that diet alone will control his blood sugar. Mr. Trosack’s unhappiness about taking medication and his family’s lack of concern about continuing the medication will put Mr. Trosack at risk for non-compliance with his medication regimen. It is important that Mr. Trosack receive ongoing education about controlling his diabetes including proper diet and taking his medications at specific times. This also needs to be addressed with his family so they are supportive in providing a healthy atmosphere for Mr. Trosack. Mr. Trosack is at a risk for falls given his age and history of falling down the stairs. His home is cluttered and there are many throw rugs which can interfere with safe ambulation. He is reliant on a walker for balance and lives on the second floor of his apartment building. It is important that any clutter and tripping hazards are cleared before Mr. Trosack can return home to decrease his chance of falling. It is also important that a physical therapist evaluate Mr. Trosack’s ability to climb 2 flights of stairs safely. Being newly diagnosed with hypertension, Mr. Trosack must be educated on the importance of rising slowly to prevent dizziness which may lead to falls. He also may become tired or dizzy from his Percocet. Any educational materials should be in larger print to compensate for his impaired vision and any verbal education must be done to his right to compensate for the hearing loss in his left ear. Mr. Trosack is at a risk for social isolation due to his inability to navigate two flights of stairs which lead to the outside of his apartment. His brother helps him manage the family bakery and will have to work extra hours since Mr. Trosack is unable to work. His son and daughter-in-law both work 60 hours a week and are trying to conceive a child. They were hoping to assist Mr.  Trosack but admit that they have little spare time. They were intending to investigate whether there was a local grocery store that could deliver food. This social isolation could lead to depression or force Mr. Trosack to attempt risky behaviors to fend for himself. If he has a fall at home, there is no telling how long it would take for someone to come to his aid. Interdisciplinary Team Members and Roles Several disciplines should be involved in the discharge planning for Mr. Trosack. The nurse case manager will oversee the patient’s care to ensure that they have access to the resources they need to recover. They help coordinate the patient’s care and make sure all aspects of care are covered. Case managers communicate with other specialists and ensure that the care is delivered in a timely manner. The physician will assess Mr. Trosack and clear him medically for discharge to home. The physician will monitor the healing process and prescribe any medications necessary. Any referrals to specialists will originate from the physician. The physical therapist will work with Mr. Trosack to set up an exercise regimen to improve strength and stamina. He can assess whether or not Mr.  Trosack is able to safely navigate the stairs leading to his home. Educating the patient about total hip precautions and safety is important. The physical therapist will teach the patient how to use the walker, safely get up from a seated or lying position, climb stairs and use the toilet while maintaining total hip precautions. He may recommend a raised commode or grab bars in the bathroom for safety. The social worker can assess the patient’s support system and recommend resources that can make life a little easier for the patient. She may recommend an aide to assist Mr.  Trosack with bathing, dressing, shopping or light housekeeping. The social worker could set up the delivery of meals from Meals on Wheels or other service. She could help find a grocery store that delivers food to the patient’s home. Since Mr. Trosack will be alone most of the time and he has an increased risk for falls, the social worker could help set up a medical alert system, like Lifeline, that will allow Mr. Trosack to call for immediate medical assistance in the event of an emergency. Safety Assessment The entry to Mr. Trosack’s apartment requires walking up 2 flights of stairs. There is no elevator in the building. Mr. Trosack will not be able to safely navigate the stairs without the assistance of another person. He will not be able to carry his walker and safely descend the steps. If he does have the assistance of someone who will carry his walker, there must be a handrail available for extra stability. The physical therapist needs to educate Mr. Trosack on the safe way to ascend and descend stairs. When going up, Mr. Trosack should lead with his â€Å"good† leg, and then bring his operative leg to the same step. When descending the stairs, he should lead with his â€Å"bad† leg and then bring down his â€Å"good† leg. Mr.  Trosack’s apartment is described as small and cluttered. The area will need to be cleared so there is a safe pathway for him to walk through that includes enough room for his walker. Any throw rugs should be removed to prevent tripping. The bathroom should be equipped with grab bars to give Mr. Trosack extra stability. A bath seat should be placed in the tub so Mr. Trosack does not have to stand while bathing, thus reducing the chance for a slip and fall. A raised seat commode would be useful to prevent breaking total hip precautions. Any old medication in the medicine cabinet should be thrown away to prevent confusion. The kitchen is small and cannot accommodate the walker. Mr. Trosack will have to be taught to safely navigate the kitchen using the counters for support. An occupational therapist could assess the situation and make recommendations for kitchen safety. The stove seems to be accessible with the controls on the front in easy reach. Old food in the refrigerator should be thrown away to prevent food borne illness. If an aide is involved in Mr. Trosack’s care, she could help with food shopping, throw away all old food each week and take the trash out. Discharge Plan Needs Mr. Trosack will require an environment that is safe and supportive during is recovery. His home will need to be cleaned and all tripping hazards taken away. He will need supervision in activities of daily living (ADLs) like bathing, cooking and ambulation. His groceries will need to be delivered and his trash will need to be taken down the stairs. He will need some form of communication to alert emergency services if he falls. His family is extremely busy working 60 hours a week and they have little spare time to help. The family needs to decide if they can take on this responsibility alone. Mr. Trosack needs to realize that he will not be able to help in the bakery until he is healed. The stairs to his apartment are a huge barrier to him leaving the home for any reason and he cannot do it safely without help. Social Isolation Mr. Trosack is at risk for social isolation due to living alone, lack of family support and inability to leave his house due to surgery. According to the World Health Organization, social isolation is associated with â€Å"increased rates of premature death, lower general well-being, more depression, and a higher level of disability from chronic diseases† (Children’s, Women’s and Seniors Health Branch, British Columbia Ministry of Health [BC Ministry of Health], 2004, p. ). The isolated tend to have a higher incidence of depression and stress-related conditions. People who feel alone are at an increased risk of early death. A British study found that the most socially isolated were 26% more likely to die than those who were active (Szalavitz, 2013). Some of this is due to delayed medical care caused by medical conditions going unnoticed until the condition has become advanced. Some is due to the lack of health benefits of social, physical contact like holding hands. Physical contact can help reduce pain and blood pressure while decreasing stress hormones and inflammation. The stress caused by social isolation generates the production of cortisol in the body. This has a deleterious effect on wound healing. On the other hand, during social contact and bonding, the body produces oxytocin. This hormone blocks the effects of cortisol and helps promote healing (Detillion, Kraft, Glasper, Prendergast, & DeVries, 2003). Psychological Factors Mr. Trosack will be alone most of the time. He is a widower and his family is busy with work. He is unable to leave his home due to mobility issues. He will not be able to function at the bakery as he wishes. This may lead to loneliness and frustration which will negatively impact his well being. He may become depressed and lack the motivation to continue with his therapy program. His sleep patterns may be affected and he may lose track of time which may make it difficult for him to maintain proper medication administration times. Recommendations It should be recommended that Mr. Trosack be discharged to home with several services in place to assist him. A visiting nurse will provide additional education about medications and monitor Mr. Trosack’s medication compliance. She can also reinforce teaching about diet and total hip precautions. A nurse aide can help with ADLs and some light housework to make sure the home remains uncluttered. The aide can help with shopping, cooking and taking out the trash. A physical therapist can visit and help with mobility and exercises. The therapist can determine when Mr. Trosack can advance to use of a can instead of a walker. The case manager can provide outside resources like transportation and Meals on Wheels. An occupational therapist can teach Mr. Trosack how to safely dress and bathe himself to promote independence. Visits from these professionals will also decrease the feeling of loneliness and social isolation.

Evolution in biology

The evolution of life on Earth has resulted in many hundreds of thousands of species. Genetic evidence reveals that humans share a common ancestor with life forms as different from us as bacteria and corn plants. In early 1800s, the source of Earth's remarkable diversity of life forms was hotly disputed. Many people believed that all species had come into existence at the same time in the distant past.In 1831 Charles Darwin sailed to South America, and during the long Atlantic crossing Darwin studied geology and collected marine life. During tops along the coast and at various islands, he observed other species of organisms in environments ranging from sandy shores to high mountains. Darwin's melding of his observations of the natural world with the ideas of others led him to propose that evolution could occur by way of a process called natural selection. The history of life on Earth spans nearly 4 billion years.It is a story of how species originated, survived or went extinct, and s tayed put or spread into new environments. Microevolution is the name for cumulative genetic changes that may give rise to new species, Macroevolution is the name for the large-scale patterns, rends, and rates of change among groups of species. An individual fish, flower, or person does not evolve. Evolution occurs only when there is change in the genetic makeup of whole populations of organisms. In biology, a population is a group of individuals of the same species occupying a given area.In theory, the members of a population have inherited the same number and kinds of genes. These genes make up the population's gene pool. Mutation is harmful when it alters a trait such that an affected individual cannot survive or reproduce as well as other individuals. For example, for us humans, small cuts are common. By contrast, a beneficial trait improves some aspect of an individual's functioning in the environment and so improves chances of surviving and reproducing. A neutral trait, such a s attached earlobes in humans, doesn't help nor hurt survival.Darwin formulated his theory of evolution by natural selection by correlating his understanding of inheritance with certain features of populations. In 1859 he published his ideas in a classic book, On the Origin of Species. We can express the main pints of Darwin's insight as follows: 1. The individuals ofa population vary in their body form, functioning, and behavior. 2. Many variations can be passed from generation to generation. 3. In every set of circumstances, some versions ofa trait are more advantageous than others. 4.Natural selection is the difference in survival and reproduction that we observe in individuals who have different version of a trait. 5. A population is evolving when some forms of a trait are becoming more or less common relative to the other forms. 6. Over time, shifts in the makeup of gene pools have been responsible for the amazing diversity of life forms on Earth. Natural selection is not the o nly process that can adjust the relative numbers of different alleles in a gene pool. This kind of gene pool tweaking is called genetic drift.The makeup of a gene pool also can change as individuals migrate into or out of a populations genetically similar. For humans and other sexually reproducing organism, a species is a genetic unit consisting of one or more populations of organism that usually closely resembles each other physically and physiologically. This buildup of genetic differences between isolated populations is called divergence. When the genetic differences are so great that members of the two populations can't interbreed, speciation has occurred: the populations have become separate species.

Remedies and Restitution Assignment Essay Example | Topics and Well Written Essays - 1750 words

Remedies and Restitution Assignment - Essay Example In reviewing the tort of negligence and the alleged prevalence of the â€Å"blame culture†, it is important at the outset to consider the theoretical justification for fault based liability in tort, which has arguably extended the concepts of duty of care, which in turn has fuelled a blame culture. To this end Hassan El Menyawi propounds that such an evaluation is essential to a meaningful comparison of the arguments for and against a no fault scheme in the tort of negligence: â€Å"On a formalist account, a theory of justification stands for the idea that law is not merely a huge collection of separate and disparate norms, but a cohesive social arrangement, which is describable in the form of one or more several moral values†¦Ã¢â‚¬ ¦. We adopt this methodology and account for tort law by exploring a variety of distinct justifications3†. This concept of â€Å"moral values† underpins the current fault based liability for negligence in the framework of a system of â€Å"corrective justice†. The fundamental difference between the corrective system and the no fault system of distributive justice relates to the legal approach to the structure of interactions. For example, corrective justice centres on the â€Å"transaction4† between two parties, whereas distributive justice is rooted in a distribution whereby compensation is awarded to members of a group. As such, Weinreb5 comments that: â€Å"To take a modern example, the legal regime of personal injuries can be organised either correctively or distributively. Correctively, my striking you is a tort committed by me against you, and my payment to you of damages will restore the equality disturbed by my wrong. Distributively, the same incident activates a compensation scheme that shifts resources among members of a pool of contributors and recipients in accordance with the distributive

Health policy Essay Example | Topics and Well Written Essays - 750 words - 3

Health policy - Essay Example As the Department Manager of Human Resource, I have noticed that there are various challenges that affect the hospital which need to be relayed to the administration. One such problem is shortage of nurses. Most nations across the globe face shortages of nursing professionals, including registered nurses, since their demand exceeds supply either locally, regionally, nationally, or internationally. The World Health Organization approximates that there is a shortage of 3.2 million nurses on a global scale. According to the American National Council of State Board of Nursing, the annual nursing demand growth rate is 7.7% while the growth rate of registered nurses is 2.12% every year. This is a clear indication of nursing shortage. At the William Wishard Memorial Hospital there are only 312 registered nurses, licensed practical nurses, and nurse aides. This is an insufficient workforce as compared to the population of Indianapolis estimated at 852,866 in 2013. The population also continues to grow. At the William N. Wishard Memorial Hospital the nurse-to-patient ratio is 1:5. This is below the recommended ration of 1:3 by the World Health Organization. The ratio is unsafe and puts the patients at risk. The shortage of nursing practitioners may be as a result of years of underinvestment in health worker education, poor working environment, lack of training and career development, low wages, and ineffective management (Forsyth & McKenzie, 2006). In the hospital, the shortage of nursing personnel may be attributed to changing career options. Most of the women who were born in the 1950s and 60s were more likely to become nurses as compared to those born 70s and 80s. The other causes include underinvestment in nursing education and training, low wages, lack of career development, and lack of motivation. Additionally, there are also no placement programs for the newly trained nurses. The other cause of nursing shortage in William Wishard Memorial Hospital is

Psychology Essay Example | Topics and Well Written Essays - 750 words - 19

Psychology - Essay Example Depression hinders with normal routine and activities because it lowers down the functionality of body and mind thus causing a person to become dormant in his daily chores. An MRI (Magnetic Resonance Imaging) shows the difference between the brains of a normal and a depressed person, and tells that the depressed brain’s those areas do not function properly which are connected to activities of sleeping, eating, thinking, and behaving. Also known as major depression, the major depressive disorder tends to undermine a person’s capabilities to such an extent that he faces problems in sleeping, eating, studying, working, enjoying and socializing. Some people have only one episode of this disorder while many may experience recurrences. It is mild chronic depression. The symptoms prevail over years but they are very mild as compared to major depressive disorder. The person’s normal functionality and routine is not affected too much; however, he may feel unwell and stressed out at times. The more you are far away from the equator, the more likely you suffer from SAD. End of summers in places far away from the equator means dark hours and evenings and long nights. Thus, a person who develops depression symptoms in this time might have SAD. In Scandinavia, people undergo light therapy and take antidepressants to prevent SAD because winters are too long there. Depression is generally caused by a combination of genetic and environmental factors. Bad incidents that imprint permanent negative effects on brain are a big cause of depression. Some illness like PTSD (post-traumatic stress disorder), OCD (obsessive-compulsive disorder), HIV/AIDS, heart disease, diabetes, Parkinsons disease, and social phobia, also accompany depression. Drug addicts and alcohol consumers are at higher risk of developing depression. Depression also runs in families. Most common signs and symptoms of

As the prison system is over burdened, judges are giving community Essay

As the prison system is over burdened, judges are giving community service sentences instead of imprisonment for minor non-vilent crimes. will this be good in the long run - Essay Example While prison sentencing cannot be avoided, it need not be given for all types of offenders. Those people who commit less violent crimes and are liable to receive a short term prison sentence should instead be allowed to engage in rehabilitation programs which would help them learn specific skills. Many research studies have revealed that such programs have helped in reducing the reoffending rates (National Probation service, n.d). Hence given the present scenario inclusion of minor non-violent offenders in prisons along with the violent criminals would not make their lives any better as it increases their risk of engaging in deviant behavior. Additionally, it would also add to the maintenance costs of the prison. Community sentencing was first introduce into the legal system in the year 1907 and was proposed as an initial punishment for low-level, non-violent; first-time criminals who do not pose any threat to the society at large and hence do not require imprisonment (Scottish Execu tive, 2007; Anderson, 1998; Jingyin, 2010; 121st International Training Course, n.d; Beijing Review, 2010; National Probation service, n.d). It is issued as an order from the court which requires the offender to perform the specified hours of unpaid labor and several judges have introduced several community service programs for the offenders (121st International Training Course, n.d). It is however, not largely viewed as an alternative to jail sentencing as those offenders who repeat their crime even after being sentenced to community service would be considered as suitable candidates for imprisonment (Scottish Executive, 2007). Community sentencing involves several requirements which are designed to punish, change and control the behavior of the offender thereby helping him to live a better life (National Probation service, n.d). Community service for petty crime offenders includes public maintenance work such as

Methods of research Assignment Example | Topics and Well Written Essays - 250 words

Methods of research - Assignment Example Answer to Question 2: The first step is to define and refine a topic. Here, the researcher starts with a clearly defined and well-focused research question and a plan. The second step is to design the search. This step involves planning the research strategy at which point the research decides on the type of literature review, its extent, and the forms of literature to include. The third step is locating the research literature. This step depends on the type of literature sought. It is usually advisable that multiple research strategies be employed in order to counteract the limitations of a single search method. The fourth step is evaluating the results and determining what to record. The final step is to write the review. This requires planning and good, clear writing. The aims and objectives of the study need to be kept in mind and then be questioned and evaluated, not just accepted as facts. Answer to Question 3: A keyword is an important term relating to a specific topic, and is likely to be found in a title. Keywords are important in the literature search because they help the researcher obtain relevant information. This is because keywords break down the research problem into its key words or concepts which can be searched with ease. Answer to Question 4: The steps of writing a quantitative review of literature are: identifying the problem or research question; determining the purpose of the study; searching and reviewing the literature relating to the question and developing a framework; defining and refining the research question or formulating a research hypothesis; selecting the research method and determining the design of the study; specifying the group of subjects to be studied. Answer to Question 6: This depends on what sample size she needed but she seems wrong. The first step should have been to determine the population from which the sample was to be selected. Supposing that the town had a population of

Market Research Essay Example | Topics and Well Written Essays - 500 words - 3

Market Research - Essay Example One of the weaknesses of Macdonald which is experienced in the industry is the increasing concern on ethics. Offering mobile catering would capture the market potential for the increasing change in the socio-economic structure of the society in which some people may require services in funerals and weddings. This kind of data constitute oral interview as an aspect of primary data. It is evident that various events nowadays require caterers who offer mobile services within the event venue and this is the unexploited demand gap that has not been filled in this industry (Wiid & Diggines, 2009) . The target market in this case is the working class who is involved in employment and has little time to organize and provide local manpower to offer catering services in weddings and funerals. Critical evaluation of the three questions below can boost the progress of market research. It is important to underscore the aspect of competition in any market and catering industry is not exceptional. Survival in such a market would therefore require strategic planning in which mobile catering will have to contend with lest they are pushed out by the other firms in the . Mobile catering falls in catering and accommodation industry and has several competitors. Direct Sales Model is therefore critical as far as the success of the firm is concerned. Mobile catering requires face to face interaction with customers which is equally healthy in terms of determining the demand gap in the market (Wiid & Diggines,2009). This business model has been preferred in the industry as it promotes long term relationship between the firm and the clients. It is critical to note the significance of a sound Mission/ Vision Statement and Value Proposition in enhancing the chances of better performance of the

Dead Poets Society Essay Example for Free

Dead Poets Society Essay Dead Poets Society made a huge impact on how I see things now. I secretly branded Mr. Keating, as the Epitome of teaching, every students dream is to find a teacher like Mr. Keating. Eventhough his teaching style is unconventional, you would really learn something. Hes not like your typical teacher who teaches by the book, because for me, Mr. Keating IS the book. All his lectures are inspirational, he teaches things that would not just help you academically, but also emotionally. He reminds me so much about my Highschool history teacher, a very father-like person, very comical, easy to hang with and lastly he encourages us to pursue our dreams, even though our dreams are impossible. Mr. Keating and my highschool teacher made me realize that there are no limits when we talk about achieving what we want and reaching for our goals, the only hindrance would be ourselves, the fear of not succeeding. So that in the end, we would have little regrets or non at all. I think that its one of the many factors that led me to put Dead Poets Society as one of the must-watch movie list for me. At first thinking outside the box was such a cliche for me, but after watching it, I try to apply that idea to everything I do. This story is very suitable for us, teenagers. Who are currently in that state where we are still confused of what we really want for our future. Add up the nerve wrecking peer pressure, love, parents, homeworks, proffessors, organizations and the like, which contributes to our decisions.

The Alternative Beverage Industry Commerce Essay

The Alternative Beverage Industry Commerce Essay After analyzing the case study, we can conclude that strategically relevant components of the global and U.S beverage industry macro environment are the rapid growth of the product inclusive of high profit margin and premium pricing of alternative beverage. Each group demands for different types of alternative beverages which divide the global market into various types of products such as energy drink, sports drink, relaxation drinks. In the year of 2009, the US drink data was accounted of sport drink at sixty percent, vitamins enriched drinks and energy drinks about twenty three percent and alternative beverage sales at eighteen percent. In the context, when consumers are focusing on reducing the consumption of carbonated soft drink, alternative beverages are the medium of the soft drinks companies to maintain the sales volume growth as well as furnishing to different demographics. The number of sales of the drinks depends on the demand of the group for example children prefer juice drink, adults to energy shots, athletes to the vitamins enhanced drinks. This all demand differs alternative beverages from the usual carbonated soft drinks that people were used to drink. Now, alternative beverages offer variety of products which consumers could consume for different activities. 2. What is the competition like in the alternative beverage industry? Which of the five competitive forces is strongest? Which is the weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants? Innovation is the vital source of creating the competition in the globalised market and alternative beverages are facing competition on the basis of differentiation from the traditional drink or the fruit juices. Alternative beverages are inclusive of vitamin enriched drinks, energy boosting drinks, sport drinks etc. and to develop the brand loyalty it totally relies on the test, properties and ingredients of the drink. To meet with the competing company works on the advertisement, brand name, nutritional properties, packaging and unique flavors. The PepsiCo and the Coco Cola having a big market share and their products have a strong presence on the consumers and the production of alternative beverages is very easy job for them. This action can dominate such channels of the alternative beverages. Therefore, from all the five competitive forces, strongest is the action of the firm which is already providing a variety of drink products. However, the weakest competitive force is the bargaining power which is exercised by the buyers only. At the time when alternative beverages were introduced company use to sell it at the high price and customers pay for it and now if customers are willing to pay a higher price for the product company will have to sell it on the same price. The established companies seem to have a greater effect on the new entrants like PepsiCo and coco cola because they already have a huge number of loyal customers that follows their brand. If they introduce a new product in contradiction to the new entrants, customers more willingly adopt their products more than the new company. 3. How is the market for energy drinks, sports drinks and vitamin-enhanced beverages changing? What are the underlying drivers of change and how might those forces individually or collectively make the industry more or less attractive? Customers are becoming more health conscious and they are aware about the positive and negative effects of the drinks. Therefore they reduced their consumption of the alternative beverages which slow down the demand and sales of the product. Due to recession customers are becoming more money conscious and spending very less in the alternative beverage and it indicates that the market becomes mature and there is no scope for longer growing. Change in the product innovation, long term growth rate and industry consolidation are the driving force of the alternative beverages. The second forces segmented with the alternative beverage industries have consolidated as the market has matured and leaders have been established for example in the year of 2010, Coco Cola controlled the Red Bull GmbH and Henson natural corporation. However, the individually or collective effect of the industry driver of change is likely to make the alternative beverage companies less attractive until and unless such companies gain a first mover advantage. 4. What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions? Strategic group map of the energy drink, sport drink and vitamin-enhanced beverages shows that companies are competing in the scope of brand portfolio favor and geographical distribution. It indicates that the company which is competing globally and having broad brand portfolios is positioned well in the market. However, companies which are working regionally and on national distribution only or having a single brand seems to be the worst position in the industry. As per the case analysis PepsiCo and Coco cola are in the best position due to having a wide range of products and Red Bull considered as being in the worst position as they are having a low variety of products. 5. What key factors determine the success of alternative beverage producers? The following key factors determine the success of alternative beverage producers. The test should be appealing and unique to the customers. Advertising and Promotions in such an effective way that spread awareness about the products and can establish the brand image. Access to the distribution of the product in order to achieve good sales volume and market share. An innovating Product skill which can differentiate the alternative beverage from the traditional drinks. 6. What recommendations would you make to Coca-Cola to improve its competitiveness in the global alternative beverage industry? To PepsiCo? To Red Bull GmbH? According to the case, Coco- Cola should research the country and conclude about the test, customer preference and demand than introduce the product in the market. They should try and introduce new flavors also and should discontinue the non preferable and profitable products. PepsiCo has largest market share in the US as well as in the global market. In the case study it mentioned that PepsiCo had introduced alternative drinks blood shot, charge, defend and rebuild but customers are not aware about this product. Therefore, PepsiCo should enhance their marketing and promotional activities. PepsiCo could also try for more energy drinks. Red Bull GmbH should improve their strategy to increase their market share. As red bull is a very popular flavor therefore they should introduce more flavors instead of focusing on one flavor. They should enhance their water line drinks or sport line drinks. The company can research the market requirement and can develop a new line of products to become competitive in the market.

Moral Panic: Youth Slashing in Singapore

Moral Panic: Youth Slashing in Singapore 1. Introduction Slashing cases involving Singaporean youth gang members gain immense notoriety in 2010. The visibility of such criminal acts is amplified further by the mass media. Such reports provoke the publics latent fear of being attack by youth gangs especially so when high-profile cases such as the murder of Darren Ng at Downtown East was reported to occur in the evening between 5.30pm and 5.57pm at a time period where school-going children would be making their way home. This fuel the anxiety felt by already paranoid parents of school-going children. Moreover easy access to gruesome and explicit pictures of the victim that were splashed across both printed and online medias, further fuel widespread panic of youth gang members being more daring to strike anytime in the day. Such panic is contrary to updated statistics proving that crime rates in Singapore have been steadily on a downward trend. The question at hand then is What caused this mass panic of youth slashing in Singapore despite there being no actual spike in crime rates? In our assessment of Singapore youth slashing, several critical tenets of moral panic were identified; high concern over youth violence and gang associations, increase hostility towards the group seen as a threat (people, who were caught carrying weapons, at-risk youths), disproportionality in depiction of the problem and short life-span. This paper seeks to investigate moral panic on youth slashing in Singapore. In our essay discourse, we argue that the surge in news reports youth and gang violence attributes to the moral panic of youth slashing in Singapore. The increased visibility of such criminal acts and detailed reporting has push the issue of youth delinquency to the spot light. This paper will first consider the crime trends in Singapore with an emphasis on youth statistics to ascertain whether the crime rates show any spikes which may be a cause for panic for citizens. In our use of statistics, we assume that all criminal acts were reported accurately. Next, a study of news reports by the Singapore printed English media- Straits Times and New Paper would be conducted to see how frequent such reports were published. 2. Crime Trends in Singapore In the latest Singapore Police Force Annual 2009, it published a 10 year trend of crime rates for Singapore. It captures official crime statistics that includes only reported criminal cases. Figure 1 show that the overall crime and overall crime rate is relatively stable, reaching its peak in 2005 and gradually decreasing over the next 3 years. The year 2008 saw a marginal increase of 1% in overall crime from 32,796 cases in 2007 to 33,113. However according to the SPF annual, the crime rate per 100,000 population mark has actually fallen from 715 in 2007 to 684 in 2008. Further statistics from SPF website records that in year 2009, the number of overall crime cases recording a marginal increase of 0.2% as compared to the previous year. However, overall crime rate in 2009 was 665, lower than 684 in 2008. In 2010 then, overall Crime reportedly fell by 0.6% (or -200 cases), from 33,186 cases in 2009 to 32,986 cases in 2010. There was no mention of crime rates. Comparing the total crime cases reported in 2010, the general crime trend for Singapore would be seen as gradually decreasing. In 2005, 2006, 2007 and 2010 reports, youth crime was highlighted as a key crime concern. The majority of crimes among youths were for shop theft and other theft. Only in 2007, did rioting become the second most common crime among youths. At the peak of 4608 recorded cases of crimes against persons in 2005, only 21 of them were murder cases (Singapore Police Force, 2010). 0.004% of crimes against persons were murder cases at the peak of crimes against persons. There were no statistics that confirm what percentage of the murders was committed by youths. However, the overall crime against persons has remained relatively unchanged since 2006, and we would extrapolate that the number of murder cases would accordingly remain stable. Contrary to the statistics, there was a surge in news reports youth and gang violence in 2010. In the official crime summary for 2010 it was reported that there has been an increase in the number of youths arrested for rioting from 468 persons in 2009 to 531 persons in 2010. However the number of youths arrested for rioting 2010 is still lower from that in 2007 whereby 573 persons were arrested for rioting. Yet in 2010, the responses towards youth and gang violence were more fervent. The public members were organising Citizens-on-Patrol (COP) Programmes (Lim, 2010) and increasing the frequencies of such patrols in the wake of the Bukit Panjang Slashing case. One cannot help but ponder what incites such panic among citizens regarding neighbourhood safety when the statistics seem to show a relatively stable decrease in crime rate. In our essay, we argue that the surge in news reports youth and gang violence attributes to the moral panic of youth slashing in Singapore. 3. Literature Review From a sub-cultural perspective, using Cloward Ohlin(1960) theory of differential access in illegitimate society we could see street corner gangs as a form of conflict subculture, and their senseless violence a product of status frustration. Subcultural theories looked at how crime occur as individuals internalize a set of norms and values that brings them into conflict with the law. As described by Miller (1958) in the focal concerns theory of lower class where he identified trouble, toughness, smartness, excitement, autonomy, fate as concerns deeply embedded in the culture of the lower class. While many studies have attempted to explain street corner gangs and youth violence, there are also many others that looked at the social construction of the crime. Media constructions of crime have been immensely studied in the field. Research on media and crime generally agreed that crime is staple in news and popular programming and that uncommon events tend to be overrepresented (Pizarro, Chermak, Gruenewald, 2007). In studies of gang and youth violence, it is established that particular media portrayals of gangs and youths have shaped the identity of this group and the societys attitude towards them (Dorfman et.al, 1997; Thompson, et. al, 2000). Esbensen Tusinski (2007) discussed medias tendency of stereotyping gangs and their associations with violence and organizational capacity. Where youth violence is concerned, there are also studies particularly on school shootings in US public schools (Frymer, 2009; Waldron, 2002; Muschert, 2007) and knife crime in UK (Squires, 2009; Wood, 2010). The concept of moral panic however goes further to explore the profound influence of media as an instuitution of social control through amplifying deviance. Attention is given to the ideological role of media and the construction of meanings. In Cohens work of mods and rockers this concept is useful in understanding how they were labelled and controlled, as well as explaining how and why the societys reaction was formed. Concept of moral panic can be characterised by a heightened fear over evildoers and the threat they bring to society. It must have a scapegoat and an obeject to be panicked about. This usually brings about a strengthening of social contol apparatus such as stricter regulations. The indicators of moral panic included high concern over the problem, increasing hostility toward the group engaged in the behavior, widespread agreement that the threat is real, disproportionality in the depiction of problems and volalitily (Goode Ben-Yehuda, 1994). Goode Ben-Yehuda (1994) used three theories to explain what brings about the panic. Interest-group theory looks at moral entrepreneurs use media to publicise their concerns their claims taken up by significant section of the media and presented as factual (Jenkins, 1992). Elite-engineered theory see the ruling class as deliberately and conciously creating a moral panic over an issue which they see as not terribly harmful to the society to diver t the public from more serious issues. The third- grassroots theory- presented by Goode Ben-Yehuda (1994) is a bottom-up rather than top-down theory of moral panic. This theory looks at public participation in moral panic, where media then magnify real public fears about crime. There has been increasing application of this concept in studying youth and gang violence (Welch, Price, Yankee, 2002; Bartie, 2010; Killingbeck, 2001), and we believe that this concept is relevant to the current issue we are studying. Yet it would be inadequate to dismiss Singapore slashing case merely as a moral panic. As Squires (2009) argued, Cohen (1972) study of Mods and Rockers did also present how moral entrepreneurs have exploited societys reaction for their own agenda. Henceforth, this paper would like to discuss whether the attention given to local cases could be attributed to moral panic. 4. Case Studies of Youth Slashing in Singapore One of the first incidents, though did receive much attention include one at Pasir Ris on 5th March. The incident was only reported in June where the attackers were prosecuted (tell me if you find another article about this). The other is at Kallang area where a a gang of Sarawakian robbers committed 4 violent thefts, where 1 Indian national was murdered. Below are the high-profile cases: 1) 30th October 2010 at Downtown East 19-year-old Darren Ng Wei Jie died after being assaulted by a group of gang members. The attack started with staring and angry words before he was attacked with choppers and knife. A total of 11 youths were arrested and charged with murder, all of whom were Chinese. The incident was seen as gang-related. Ng was later found out to be a member of one of the gangs. 2) 8th November 2010 at Bukit Panjang 20-year-old Jayasiva Shangar Guru was slashed and stabbed by a group of gang members. The gang also attacked at Jelapang Road, where another six youths were assaulted. In both incidents, the victims were attacked after denying being a member of Pak Hai Tong gang. The attackers were believed to be members of Sah Lak Kau. There were speculations that nights incident was related to a gang fight earlier that day at 6pm where a group of men were chasing after a teenager taunting him to fight back. A total of fifteen men were arrested. Following the two high-profile slashing cases, there were reports of three others. On 18th November at Ang Mo Kio, two youths got into a dispute outside a fast-food outlet, where eventually one of them attacked the other with a knife. On 24th November at Teck Whye, an off-duty auxiliary cop was attacked by 7 street-gang members who deliberately bumped into him. In December at Yishun Ring Road, a 23-year-old man was reported to have been assaulted by 3 youths of age 13, 15 and 18 after a dispute of missing handphone. 5. Societal Response 5.1 Media Attention The series of attacks have triggered a search for explanations on the phenomenon of rising gang violence. Society seeked to explain the nature of fights, whether it is random or due to revenge, and the structure of gangs, now observed as loose associations different from tradition secret societies. Following Downtown East incident, many reports talked about youth gangs- how staring incidents can lead to violent fights, why youths joined these gangs. News reports of ensuing cases tend to remind readers about the significant attack at Downtown East and Bukit Panjang that inadvertently create concerns over gang-related violence in Singapore. There were also follow-up reports to keep public updated on who has been arrested and charged. Reports of being arrested were frequent to remind the society of the strict laws and the consequences of such acts. 40 suspected gang members were arrested in blitz carried out by police officers (Yong, 2010). Although there were no details mentioned, the report came with comments by Minister of Home Affairs, K. Shanmugam, to assure the public tough acts were taken to tackle youth gangs. Comments by public figures like Minister of MCYS also bring public attention to at-risk youths on the importance of increase community initiatives to prevent them from gang associations. Beyond print media, interactive news media seems to play a role in public discourse over the slashing incidents. According to Straits Times on 6th and 4th November 2010, online articles related to the incidents were most read and commented on. News of Bukit Panjang slashing received overwhelming amount of comments from members in ST forum and STOMP and Asiaone News (STOMP: Singapore Seen, 2010;, The Sraits Times Discussion Board, 2011; Asiaone News, 2010). While many comments were neither constructive nor substantial, they do reflect publics concern over gang violence and more importantly, question the safety and security of Singapore society. Again, comments are a way of making sense of the incidences: they were many questions of what is happening in society and the youths and whether there is a come-back of gangs. News and visuals in interactive media allow netizens to fuel speculations and fear over these incidences. 5.2 Legislation: Tackling Gangs In the wake of perceived insecurity at Downtown East, police patrols were stepped up. Zero-tolerance policy was affirmed, as showed in reports where teenagers carrying offensive weapons were arrested and suspected of involvement in gang activities (Straits Times, 2010). In a parliamentary debate, Home Affairs Minister K. Shanmugam stated that 93 gang members were arrested since end October 2010. He also stated the possibily of giving police additional power to prevent gang formations which include getting youths to observe curfew hours or to attend intervention programmes (Parliament of Singapore, 2011). There was also a suggestion of considering regulating the sale of knives (Parliament of Singapore, 2011). Youth crime was one of the three crime types identified by the police this year (Singapore Police Force, 2011). This is despite a decrease in total number of rioting cases last year. Police efforts of combating youth crime which include working with schools in identifying youths at risk and the StreetWise Programme- that aims to divert youths away from involvement in crime- have been re-emphasized. Such focus can be seen as a way to assure public that something is done to contain the problem of street gangs. It is clear that the series of incidents heightened the fears over youth violence. Before 2010, reports of such slashing incidents were rare.(keywords youth violence and gang violence produced mainly stories from US about American street gangs in Factiva search builder when sources are limited to Straits Times and New Paper.) And because there were little reports, there were little discussions in online forums about gang violence. In list of parliamentary reports from 2006, youth violence only came into attention recently after the incidents. Minister of Home Affairs have emphasised that the crime rates have continually decreased over the years and there is no increase of gang violence lately in Singapore (Parliament of Singapore, 2011). Henceforth, one can conclude that the attention given by the public on slashing and gang violence are a product of a moral panic constructed by the various media portrayals of the incident. 6. The Media Politics of Youth Violence in Singapore Therefore, by concluding that the public concerns on slashing and gang violence are formed as a result of moral panic, we can also conclude that the media plays a pivotal role in the construction of moral panic. The media has universally being respected as one of the major actors of disseminating information over the years. Therefore, the media has been trusted to convey the information to the public, operating as moral entrepreneurs informing the readers the goods and bads of society (Cohen, 1972). This influence has made almost every fact conveyed in the media being perceived as the truth, and when the moral value conveyed in the media intercepts with the societal value that needs to be protected, even the minor happenings in society will generate concerns and instigate fear that some measures should be taken. Thus, the media has used this authority by providing news that instigates fear to the public and arouses concerns about the slashing issue. The frequent follow-ups of the Pasir Ris slashing incident are continuous in nature whereby it tracks down from the initial crime down to the news coverage of the murdered teens funeral and the eventual revelation that he is part of the gang. This surge of news reports are aimed to cause panic and fear of the crimes, and also warns the public about the dangers of gang involvement-as seen from the reports that Darren is part of gang- and the consequences of engaging in such acts. This has instigated fear to the public whereby concerns were directed to the safety of the neighborhood, and parents not allowing their children to return home late at night since the incident happen. The incident in Bukit Panjang has encouraged more residents to take part in the Citizens on Patrol (COP) programme formed by the Zhenghua division in Bukit Panjang, in order to beef up security in the area. (Ismail, 2010) In addition to that, the interest groups, the state as well as the grassroots have used the media as a social control agent to express their concerns towards the conditions of the society. These moral entrepreneurs reach the public through the media such that the news will generate some concerns from the public and get their support in controlling the crime before it goes off-hand. The media amplified the situation by describing the criminals as young, in their teenage years and living in subcultural environment of gang violence (Wong,2010). These facts have amplified the publics response towards the crime when Teen Challenge, a voluntary welfare organization received 20 percent more calls from parents since the slashing cases. The grassroots leaders are working with schools in order to control the issue of gang violence. This is to allow the youths to feel that they are part of the community, and they will feel how important it is to feel accepted by the society. There is therefore, a profound influence of the media as a social control by reporting deviance in a moral provoking manner. 7. Criticism of Moral Panic The moral panic concept has its own criticisms. The problem lies with the proportionality between the cases reported in the media and the reality. The medias role as the medium of disseminating information is regulated by the higher political and commercial forces, The news were received by citizens at second hand which means that is has been manipulated (cohen,1972).Therefore, the citizens panic might not be justified since the reality of the case is not known. The issue reported by the media might not carry the same severity as the reality. As most of the time, the media is amplifying the slashing cases in order to instigate fear and gain concern from the public. However, in actual reality, statistics provided by the home affair ministry have shown that crime cases, which include the case of gang violence, have been decreasing (Parliament of Singapore, 2011). It is only when the citizens panic has reached its point (which means that the government has received enough support and concern from the citizens), will then the reality of the case is revealed and the public will then realize that the case that they have been panicky about was an isolated one. On example of this is the Downtown east incident, whereby Pasir Ris MP Dr Ahmad Magad said that the case is an isolated one, and the neighborhood is peaceful. This was stated after receiving feedbacks from worried parents about the safety of their children and security around the neighborhood has already beefed up by the citizen as well as police patrols (Toh, Tee, 2010). This has shown the proportionality between the case reported on media, and the reality, and the citizens agenda of using the media to exaggerate the case only to gain support and concern from the public. Another point is that the publics reaction towards the issue might not be directly due to panic generated from the media reports, those reaction might be one of the societys concern towards the issue and they would like to help the state take control of the problem before it becomes worse. This is also evident from the states intervention of the matter, describing the re-examining the sentencing options as allowing an early intervention , in order to help the gangs who are yet to commit criminal offences (Ismail,2010). This implies that the situation is not as serious as it seems to be, and the state is only exercising measures to control the spread of youth violence by controlling its growth before it is too late. In addition to that, the media labeling of the criminals highly deviant and depiction of the gangs as a danger to the not only serves as a self-fulfilling prophecy to the deviants and induce them into committing more offences in the future. Thus, the moral panic not only causes the heightened attention by the public, but also exerts the identity to the gangs that they should be feared. They gain their self-defined meaning of success through displaying their masculinities and these hateful reports are only making these gangs to pursue their goals (Mcrobbie, Thornton, 1995). On example is the follow-up of slashing cases since the downtown east incident, one of which is the Bukit Panjang slashing incident involving 6 youths. It was featured in the Straits Times entitled beware the rise of copycat gangs as well as discussion forums such as Stomp and Straits Times, sparking interests that the case in Bukit Panjang might be a sequel of copycat gang-related attacks to the one in Downtown Ea st. This shows that the moral panic caused by the media did not really help to engage the community and help to eradicate the crime but rather helped the criminals in engaging with more acts as labeling them as gangsters will just reassert their identity and make them continue with their criminal behaviors. However, the media is still regarded as the most reliable medium to get current news reports and therefore its credibility rarely goes unchallenged. The frequent follow-ups by the media, portraying the numerous pictures of the crime scene viewable on the television brings these cases close to reality, with the pictures of the victim that could engage the viewers into believing that something needs to be done with these criminals.(Estrada,2001) 8. Conclusion The case of youth slashing incidents in Singapore has illustrated to us how the media induces moral panic in a society. The concept of moral panic further to explore the profound influence of media as an instuitution of social control through amplifying deviance. Attention is given to the ideological role of media and the construction of meanings. This paper also suggests that moral panic is superficially created by incessant reporting of youth slashing incidents rather than a significant spike in crime rates. In other words, this paper argues that rather than an increase in crime rates involving youths, there was an increase in visibility of such criminals act through exposures from mass media.

British Poetry Essay -- Poems Poet Poetry Britain British Essays

Knowledge of contemporary British poetry is of great importance when it comes to understanding the reigning trends of England. The 1970s saw a fair amount of polemic concerning the discontinuities of the national "traditions," most of it concerned with poetry, all of it vulnerable to a blunt totalizing which demonstrated the triumphant ability of "nation" to organize literary study and judgment--as it does still, perhaps more than ever. It remains the case twenty years later that there is a strong hint of the majority of the english poets to rediscover their ‘Englishness’ as a poet, and at the same time the presence of the various other cultures ensures that their remains a deep variety in the crative material. The temptation stubbornly to assert the coherence and power of national traditions is strong not only among cultural conservatives dedicated to the perpetuation of poetic practices associated with or promoting "little-englandism" but increasingly in other, less visible communities of readers as well--and here I think especially of the small but vital communities of poets and critics dedicated to exploratory practices, where the pressures to locate indigenous varieties of Modernist and postmodernist practice are increasing. Now at this stage this would be notable that the English poetry of the present day had to come a long way before it achieved its present mould. It includes the evolution of thought process from the likes of Yeats and Eliot and on to Auden, Dylan Thomas, Philip Larkin and finally to the present day poets like Andrew Zawacki, Brian Patten etc. The poetry of the present day England is one that has many voices to it. There are various ethnicities, cultures and nationalities involved in shaping the face of the contemporary British poetry. But a walk down the memory lane and we find that the early poetry of the century acted as a melting pot to shape the face of the present day trend of the poetry scene. Since 1945 British poetry has moved steadily from what many regard as twentieth century parochial to a twenty-first century international. In the space of little more than fifty years the insular, clear verse of mainland English Britain has changed from being a centralist and predominantly male, seemingly academic practice to become a multi-hued, post-modern, cultural entertainment, available to all. Some observers see this as... ...rse and humor is Wendy Cope. Wendy Cope was born in 1945 in the south of England. Both of her parents held management positions with British companies. Cope earned a B.A. from Oxford (1966) and a diploma from the Westminster College of Education (1967). After teaching for several years at various junior schools in London, she became a freelance writer and columnist. Her Making Cocoa for Kingsley Amis (1986) includes a number of literary jokes and parodies in the style of some of the most notable twentieth-century poets. Asked about her work, Cope asserted, "I dislike the term 'light verse' because it is used as a way of dismissing poets who allow humor into their work. I believe that a humorous poem can also be 'serious'; deeply felt and saying something that matters." Twenty-first century British poetry is no longer precisely English as it used to be. In fact it has redefined the word ‘English’ in a new manner and this is because of the fact that there are various different trends in the British poetry scene. Like the world literature with which it is now firmly allied it has as many facets as the eye of a fly. Saying exactly what it is remains the problem of the moment.

Tumors or Lesions to the Hypothalamus Patient :: Neurology Neurological Papers Research

Tumors or Lesions to the Hypothalamus Patient The Hypothalamus is a small area near the base of the brain just ventral to the thalamus. It has widespread connections with the rest of the forebrain and the midbrain. Partly through nerves and partly through hypothalamic hormones, the hypothalamus conveys messages to the pituitary gland, altering its release of hormones (Kalat, 2003). Any type of damage to a hypothalamic nucleus, such as tumors or lesions, may lead to abnormalities in one or more motivated behaviors, such as feeding, drinking, temperature regulation, sexual behavior, fighting, or activity level. The exact cause of hypothalamic tumors is not known. It is likely that they result from a combination of genetic and environmental factors. In children, most hypothalamic tumors are gliomas. Gliomas are a common type of brain tumor that results from the abnormal growth of glial cells, which are a type of cells that support nerve cells. Gliomas can occur at any age but they are often more aggressive in adults than children. In adults, tumors in the hypothalamus are more likely to be metastatic (resulting form the spread of cancer form another organ to the hypothalamus) than they are when they occur in children. Peter Heage, of Colorado, was diagnosed with a hypothalamic brain tumor. He said that he was having headaches too often, and they were different from most headaches he had in the past. He would forget things, and then forget more often. He said he had a vague feeling that something just wasn’t right. One day he had a seizure while he was at work. After seeing his physician, he told him that he had some of the common symptoms of a brain tumor. Brain tumors have a variety of symptoms ranging from headache to stroke. Seizures may be the initial manifestation of a brain tumor, and eventually as many as 30% of patients with brain tumors will develop seizures. Gradual loss of movement or sensation in an arm or leg may occur. Unsteadiness or imbalance, and double vision may occur, especially if it is associated with headache. Loss of vision in one or both eyes

Dramatic devices in ‘An Inspector Calls’ Essay

J.B Priestly presents his play ‘An Inspector Calls’ with contrasting views of responsibility and guilt within the Birling family and the Inspector. He utilizes a variety of dramatic devices throughout the play to create tension between the characters. One of the many dramatic devices he applies is when the Birling family are interrupted by an inspector while having a celebration. Inspector Goole is a firm socialist, he strongly believes wealth should be shared equally between all people, for example Eva Smith. He sticks up for the poorer classes rights to freedom of life. I suggest Priestly communicates his views through the character of the Inspector as he has fixed feelings about fairness and equality of everyone. He states ‘With privileges comes responsibility’ showing the understanding of those who are well to do should take responsibility for those who are less fortunate. The Inspector is a powerful character in this play. He intimidates the Birling family and makes them seem dense. â€Å"He speaks carefully, weightily and has a disconcerting habit of looking hard at the person he addresses before actually speaking.† He looks sternly in to their eyes before interrogating them. This makes the characters feel insecure and agitated, giving the impression of being responsible or guilty of something. Goole is very confident and can come across naive. He speaks like he knows everything about the Birling family and tries to drain the truth out of them. This shows the inspector has a function within the Birling household, he is there to make the family realise they need to take responsibility for their actions. He shows a contrasting view of responsibility to what the family believe. They don’t consider taking responsibility as must. Goole displays no emotion and is calm throughout the whole play. When Mrs Birling says â€Å"you seem to have made a great impression on this child† He replies â€Å"coolly† and also â€Å"the inspector will take offence† He responds â€Å"cutting in calmly† Where as Mr Birling becomes very distraught towards the inspector and wants to receive a reaction from him. He sharply informs the Inspector â€Å"I Don’t like that tone† I imply Birling doesn’t think responsibility is something that he should require within him. But Shelia is diverse she is very distressed. Her character develops into disturbance when the inspector reveals the news about Eva’s death. She illustrates remorse towards Eva, by projecting responsibility and becoming saddened. Shelia is one of the few characters in this play who takes responsibility for her actions. She realises they have to change their attitude in life and tries to convince her parents, but doesn’t succeed. â€Å"The point is, you don’t seem to of learnt anything† â€Å"it doesn’t much matter who it was who made us confess† (flaring up) â€Å"between us we drove that girl to commit suicide† The inspector takes control of the pace, he demonstrate leadership within the Birling family, taking one query at a time. â€Å"Massively taking charge† Priestly does this to keep the audience on their toes, creating apprehension. This is another dramatic device in its self. Priestly interoperates the opposite views in the characters of Mr Birling and Inspector Goole. They are both dominant and prevailing. Mr Birling tries to take power of his home but Goole is much more controlling and takes power of the event. This shows there is a battle between the two. Mr Birling is a capitalist, he judges that man should look after himself and take no responsibility for others. This proposes he’s a selfish person and is out for himself only. He articulates â€Å"you’d think everybody has to look after everybody else.† This implies he is highly against socialism and refuses to take responsibility for his community. Mr Birling is extremely unaware of the consequences he will suffer for the reason of his self indulgent attitude. He likes to impress people, â€Å"I speak as a hard headed business man who has to take risks and know what he’s about†. He expresses his thoughts with no consideration, to determine how he assumes how important and dependable he is. But the Inspector presents Birling as if he has no importance to the community. He interrupts Mr Birling and his speeches numerous times. When Birling states â€Å"that a man has to mind his own business and look after himself and his own – and-† Priestley creates a dramatic devise by generating sound. â€Å"There was a sharp ring of the door bell† I propose he does this to confirm how self absorbed Mr Birling and his speeches are, or how he judges what Birling utters is erratic and immoral. The inspector physically challenges Mr Birling’s beliefs about responsibility using these interrupting sounds. Throughout this play Mr Birling doesn’t change his beliefs, his attitude and nor his actions. He refuses to take responsibility for what he had done to Eva’s life, how he began the chain of events leading to Eva’s tragic death. I believe Priestly formed a domino effect in these events, one leading to another, until the final stage, with Eva’s life at the finishing point. I suggest Mr Birling is set in his ways; he has just the one view of everything, a selfish view. He chooses his views to evolve them around himself and his life, trying to make himself more important. He desires people to think of him as a leader, a role model. He wishes they where devoted to him. On the other hand, Shelia’s attitude and actions change drastically towards the end of the play. At the beginning she was a spoilt child but now she has become a young woman. She realises, unlike her father, that everybody has responsibilities. She is the key character that is moral with the most truth and decency; she faces the facts and knows she has to change her behaviour. But she is ashamed of her parents and concerned they won’t. â€Å"I remember what he said, how he looked and how he made me feel. Fire and blood and anguish, and it frightens me the way you talk.† This gives me an impression of Hell; this is why Shelia is changing, she doesn’t want to repeat the dreadful experience she has had that evening. I imply J.B Priestley’s point in this play â€Å"An inspector calls† is People need to realise they have to change their attitude towards general things in life or people will suffer consequences.

British Airways Marketing Report Essay

Current share price is 225 with a range of between 224 and 289. Marketing is ‘the management process responsible for identifying, anticipating and satisfying customer requirements profitably. ’ BA used to operate in an oligopoly market however throughout the last century this has changed. Previously it was only large national companies that had enough money to provide flights however nowadays the market operates in perfect competition with high barriers to entry. BA can use marketing to promote their product, drive market share, anticipate customer requirements, satisfy customer needs and ultimately make a profit. The Marketing Mix The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’. Product BA’s product in essence relates to the flights offered. However, the product can be drilled down into specific areas ranging from the airport lounges around the world, the ‘extras’ that you can buy on board such as model BA aeroplanes or even package holidays. Each of these has been specifically tailored to meet customer expectations (which are highlighted in the section of the report titled ‘target market’). This part of the marketing mix focuses on how BA’s products are managed and in the Guardian case study article titled ‘BA, Iberia and American Airlines tie-up heralds new era of transatlantic travel’ dated 06/10/2010 it shows how BA have made an executive decision to link their websites with other companies to have the possibility to offer a higher number of routes (products) to their potential customers. Price Price is simply ‘the amount of money customers must pay to obtain a product’. BA’s price is generally higher than their competitors although this is because they believe they are offering higher quality. However, in recent times BA appear to be losing the price war against low cost budget competitors such as Ryanair and Easyjet. Following this, BA have undergone marketing strategies to reduce their price and carry out ‘sale discounted’ periods. BA demand immediate payment for their products, do not give credit terms or allowances. Promotion In the early days when BA was a nationalised company and the market was an oligopoly, they didn’t have to promote as much, as competition was minimal. However, with the growth of new players in the market BA have resulted to advertising in the following areas: tube stations (especially the Jubilee Line going towards Canary Wharf to target higher earners), newspapers (such as the Financial Times and Sunday broadsheets), airports (mainly in Heathrow and Gatwick – their primary hubs) and adverts between TV programmes, starting from September 2009 – such as the News, Politics programmes and factual documentaries. BA also use personal advertising techniques with their advert: ‘Come together it’s Christmas’. This uses emotional targeting to encourage people to buy their product to visit loved ones during this period. See Appendix 2. Place Currently BA do not operate from London Stanstead however a marketing decision could be taken to include this to their portfolio. This would give them a higher percentage of UK airport utilisation however a cost benefit analysis could prove this move to be not so advantageous. BA have recently ‘taken on’ Easyjet and are now offering a Gatwick-Marrakech route at discount prices. This gives customers higher choice and allows BA to remain competitive and attempt at satisfying the needs of those who want to pay less. Once BA have exhausted the 4 P’s, a S. W. O. T. Analysis will be completed to determine and examine internal strengths and weaknesses and, external opportunities and threats. S. W. O. T. Analysis Strengths The case study website article on ‘This is Money’ dated 24/01/2011 undoubtedly highlights one of the major strengths carrying BA at present. The merger between BA and Iberia has strengthened its financial position and is a step closer to ‘creating a multinational multi-brand airlines group’. BA take pride in their strong brand, high quality service and offer prestigious first class airport lounges to ensure that their customers are taken care of to the standard they expect for the prices they are paying. This is what has allowed BA to charge higher fares and gives them the image that higher class passengers are willing to pay for. By linking themselves to fellow competitors (American Airlines) and strengthening their position by joining the One World syndicate, BA have encouraged higher revenues from this tactical decision. Following the strong decline throughout the global recession, BA’s strength is ‘bouncing back’ according to the BBC News Article ‘British Airways in first profit for two years’. Although the rise in incomes and ultimately rise in profits was linked to higher cargo fares, BA were able to successfully cut costs and meet their carbon emissions targets also. Weaknesses Despite the above, BA has been renowned for strong continual losses as highlighted in the other BBC News Article ‘British Airways reports ? 164m loss’. The losses were mainly caused by the volcanic ash cloud and staff strikes both resulting in the cancellation of thousands of flights. It’s reported that just ’15 days strikes†¦ had cost the airline ? 142m’. The strikes had also had a negative impact on their declining reputation making some people not wanting to fly with them anymore. BA’s reputation was also hit when they were sued ? 10K by competitor Virgin for accessing their private files and consequently trying to poach business. If this wasn’t bad enough, in 2009 BA were fined a massive ? 110m for price fixing – known as a ‘cartel’ and this is illegal. Although passengers accept that flight travel can be dangerous, BA adds to its weakness with its own incidents. These range from a mid-air collisi on in 1976, a pilot being sucked out of the aircraft when a windscreen exploded and in 2008 a BA plane at Heathrow missed the runway and crash-landed. More recently, BA has been investigating prices of flights to some destinations that were being charged at 10 times the normal price owing to a ‘system error’ online. This is going to make people think twice when booking with the company. Opportunities While the above 2 sections focus internally, opportunities and threats highlight those factors that can influence BA externally. The lifting of the recession in recent months has allowed passengers to review their spending habits and hopefully create higher disposable income in households and allow the ‘loosening of the belt’ for those corporate company credit cards. BA need to carefully position their marketing strategies at the right time in order to capture these people with that bit of extra money to spend and the report will focus on this issue in the following few pages. BA sold its Gatwick hub airport for ? 1. 5bn, although this was reportedly at a loss (as BA originally paid ? 10. 1bn for it 3 years prior), it gave BA the opportunity to invest its interests elsewhere and concentrate on a smaller number of airports. BA also sold its interest in the London Eye – now sponsored by EDF, to focus on other projects. Threats BA has been hit by threats in recent years ranging from terrorism, bad weather, volcanoes and more recently the devastating earthquake and tsunami in Japan and the civil unrest in Libya. Numerous flights have been cancelled to the Libyan capital Tripoli costing BA millions of pounds. Following this, BA has been forced to cancel their entire summer 2011 season of flight programmes. The events in Japan have also affected BA’s programmes with flights to Tokyo disrupted. The case studies provided highlight how BA ‘went into meltdown’ following the heavy snow suffered in the UK during December 2010. The conditions caused hundreds of flights to be cancelled for both cargo and passengers and the title of the article ‘British Airways says bad weather could cost it ? 50m’ sums up the situation perfectly. The terrorist events in the USA in 2001 still continue to make passengers nervous of flying, especially Trans-Atlantic and this is always going to be a sensitive subject that BA would find hard to market against. By doing so, they would not want to seem like they are publicising terrorism but at the same time have concentrated their marketing strategies on the highest standard of comfort and ‘relaxability’. A final threat is shown in an article by the Telegraph where BA is ‘attacked’ by a social media Facebook campaign where Gatwick workers have criticised BA’s Terminal 5 at Heathrow calling it ‘shambolic’ and the page was even designed with videos showing the CEO of BA wrestling with baggage and trolleys. This damages BA’s reputation and makes a mockery of their brand. All of the factors mentioned above in the marketing mix and S. W. O. T. Analysis are important for BA to consider however if the company does not have a target market to aim their products at, the company would not be able to survive. British Airways Target Market and Positioning Strategy In order to ensure BA’s products are directed at the correct audience to maximise revenues and profits, careful market research needs to be invested in to find a target market. ‘The basis of target marketing is market segmentation’; which splits the market into groups of potential customers that have the same characteristics. From the 3 marketing strategies, it’s believed that BA use a ‘differentiated strategy’ as they focus on several specific areas of the market to target. The characteristics below offer ome possibilities that link all of BA’s customers together. Watch the News on television Celebrities Speak a 2nd language Middle/Upper Class Holiday in non-European destinations Read non-fiction In full time employment or retired Have higher disposable incomes By segmenting the customer base to determine a ‘target market’ BA split the market depending on the following variables: * Demographic – age, gender * Geographic – where the target is based * Geo-demographic – size of households, number of cars etc.. depending on location * Psychographic – lifestyle, attitudes Behavioural – the relationship between the target market and the product As the points show in the circle above, BA focus their marketing strategies on those that have higher income and appear in the middle/upper classes of the population, this is evident from the prices of their products and the quality of the service offered. Both genders are targeted equally with the age range (generally) being between 35 to 65. The BA advertising strategies are positioned to target those situations that their customers can relate to and dream about – i. . luxury holidays, comfortable flights and a reliable service. This concentrates on the behavioural variable. Geographically, as BA is a British company, the target market is centralised in the UK however following partnerships with fellow companies such as American Airlines for example, a wider global base is reached. BA have positioned their product away from their low cost budget competitors acknowledging that they offer a more luxurious alternative to cheap travel. Their positioning strategy can lso be seen in the ‘product class membership’ which again, separates BA’s service away from the Easyjets and Ryanairs. By doing this, BA have created their own competitive advantage and have taken an alternative route to satisfy other customers needs that are not centered around saving money. Marketing Recommendations In order for BA to evaluate how successful their target market strategies and their positioning tactics are, the report recommends that the company should see how many levels of ‘Maslow’s Hierarchy of Needs’ are being satisfied from a purchase of a BA flight. This can be seen in Appendix 3. Psychological needs: SATISIFIED: shelter from the cold, provision of food and oxygen * Safety needs: SATISIFIED: provision of a safe environment and reassuring customers * Belongingness and love needs: N/A * Esteem needs: N/A * Self-actualization needs: Possibly relevant to those who are over-coming their fear of flying. Secondly, BA could conduct marketing research to determine ‘why’ customers buy their products in the first place. This could be conducted as a quick questionnaire either in-flight when the customers are all in one place at the same time or as a mandatory set of questions when booking flights. This will help BA to see what criteria are satisfied during the stage of the ‘buyer decision process’. There are 3 possibilities however the report recommends that BA would come across the most popular varible below: * Routine Response Behaviour: Customers who are frequent flyers, possibly members of the Executive Club, they are aware of the low cost competition however have a loyalty towards BA and favour their service. Appendix 4 shows where the report deems BA’s product to currently be in the market. By carrying out the market research above and with the new strong group behind the company, the brand could move backwards in the graph and back and return to the growth stage. This can also be said of Appendix 5, by moving BA from a question mark in the Boston Matrix and positioning it in the ‘star’ category. The report recommends BA to further extend their marketing strategy to concentrate on ‘holidays’ and not just flights. This links closely with an interview carried out by ‘Marketing Week’ and BA’s Head of Marketing, Richard Tams. ‘We are devoting more and more of our reativity in any given campaign to talking about holidays’. BA should extend this further and working with tourist boards of exotic countries to promote cheaper package holidays with the support of the Government in those ‘further to reach’ luxurious locations. Tams states ‘we are looking to move BA. com to much more into the space of a t ravel website rather than a flights website’. The report strongly agrees with this marketing strategy and would fully support BA’s proposals. This widens their product mix and allows a larger more diverse target market to be captured. Conclusion The report has analysed the company British Airways firstly concentrating on the product mix and a S. W. O. T analysis. The report has described the company’s target audience and commented on the current positioning strategy of British Airways. The report has concluded with marketing recommendations that could be put in place to ensure the long time success of the company. Future events that British Airways will have to be aware of include the UK Government adjusting passenger air tax and carbon emission regulations. 2,682 words. Bibliography All referenced throughout. Books Jobber, D. 2001 4th edition ‘Principals and Practices of Marketing’, McGraw Hill International, P 810 * Kotler, P. 2010 9th edition ‘Principals of Marketing’, Pearson * Lamb, C. 2009 6th edition ‘Essentials of Marketing’, Neil Marquardt * The Chartered Institute of Marketing, LSBU lecture notes Websites All accessed between 24/03/2011 and 30/04/2011 * www. bbc. co. uk /news * www. dailymail. co. uk/travel/article-1369100/Libya-action-hits-British-Airways-flights. html * www. guardian. co. uk * www. google. co. uk/finance? q=PINK%3ABAIRY * www. iagshares. com www. letsstartthinking. org/quickreference/maslow-need-hierarchy. asp * www. marketingweek. co. uk/sectors/travel-and-leisure/airlines/qa-with-ba-marketing-head-richard-tams/3019560. article * www. news. airwise. com/story/view/1300492770. html * www. news. cheapflights. co. uk/†¦ /ba-takes-on-easyjet-on-gatwick-marrakech-route * http://phx. corporate-ir. net/External. File? item=UGFyZW50SUQ9ODMyOTJ8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 * www. telegraph. co. uk/travel/3366187/British-Airways-staff-attack-passengers-on-Facebook. html * www. thisislondon. co. k/standard/article-23431527-london-eye-looks-for-new-sponsor-as-ba-pulls-out. do * www. thisismoney. co. uk * http://uk. reuters. com/article/2009/10/21/uk-baa-idUKTRE59K1D820091021 * www. utalkmarketing. com/UTMImages/2/BA_terminal5_2. jp g Appendices 1. ) Group structure of IAG 2. ) BA advert 3. ) Maslow’s Hierarchy of Needs 4. ) Product Life Cycle 5. ) Boston Matrix ——————————————– [ 1 ]. www. iagshares. com [ 2 ]. http://www. google. co. uk/finance? q=PINK%3ABAIRY [ 3 ]. Lamb, C, 2009 ‘Essentials of Marketing’ 6th edition. Neil Marquardt,

Barriers to Communication

Sender-oriented †¢Receiver-oriented Sender oriented barriers: It can be either voluntary or involuntary. At any cost, efforts should be made on the part of the sender to identify and remove them. Some of the barriers that are sender oriented are: ? Badly expressed message: concrete ideas and well structures message ? Loss in transmission: correct choice of medium or channel ?Semantic problem: simple words and accurate understanding of intension ? Over/under communication: quantum of information should be right ? I’ Attitude: avoid I attitude ?Prejudices: mind free of bias Rules to overcome the sender oriented barriers: ?Plan and clarify ideas ?Create a climate of trust and confidence ?Time your mind carefully ?Reinforce words with action ?Communicate efficiently Receiver-oriented barriers: ?Poor retention: jot down points ?Inattentive listening: improve concentration ?Tendency to evaluate: delay evaluation ?Interest and attitudes: develop interest ?Conflicting information : confirm with feedback, clarify Differing status and position: encourage juniors to come up with ideas and listen ? Resistance to change: be flexible ?Refutations and arguments: enter into healthy discussions Communication noise In any communication model, noise is interference with the decoding of messages sent over a channel by an encoder. There are many examples of noise: Environmental Noise: Noise that physically disrupts communication, such as standing next to loud speakers at a party, or the noise from a construction site next to a classroom making it difficult to hear the professor.Physiological-Impairment Noise: Physical maladies that prevent effective communication, such as actual deafness or blindness preventing messages from being received as they were intended. Semantic Noise: Different interpretations of the meanings of certain words. For example, the word â€Å"weed† can be interpreted as an undesirable plant in your yard, or as a euphemism for marijuana. Synta ctical Noise: Mistakes in grammar can disrupt communication, such as abrupt changes in verb tense during a sentence.Organizational Noise: Poorly structured communication can prevent the receiver from accurate interpretation. For example, unclear and badly stated directions can make the receiver even more lost. Cultural Noise: Stereotypical assumptions can cause misunderstandings, such as unintentionally offending a non-Christian person by wishing them a â€Å"Merry Christmas. † Psychological Noise: Certain attitudes can also make communication difficult. For instance, great anger or sadness may cause someone to lose focus on the present moment. Disorders such as Autism may also severely hamper effective communication. [11] Barriers to Communication Barriers to communication I Ways to overcome the barrier I A person could be deaf, so obviously they cannot hear what any body is saying to them, they wouldn't be able to hear somebody calling them over and they wont know If people are talking about them which could also lower their self esteem. I This person could still be communicated with by others that know sign language, people could learn sign language so they can interact and communicate with this person, or written communication could be used so people are still able to talk to this person.I People from different cultures may not speak the same language which is a barrier to communication, because they will not be able to understand what you are saying and you will not be able to understand them. I This can be solved by having a translator to help you communicate, you could also try to understand their language by having someone teach you. Pictures and signs could be used to communicate visually making It easier to communicat e.I Having a lack of confidence could be a barrier to communication because the person wont feel confident enough to speak to you, be reverse, shy and scared, and lack of confidence could prevent communication skills from developing. I Ways to overcome this could be to make the person feel comfortable, start off the conversation, make the person feel like you are interested and make them feel better about them selves. I If a person is blind they could feel uncomfortable speaking to people because they wont be able to see who they're talking too, feel vulnerable, scared and unsafe.I Having a person that they know and feel comfortable around with them, would help because they then would feel safe ND secure having somebody they trust with them I Speech difficulties. A person may not be able to speak due to damage to the brain or vocal cords or any other problems they may have which doesn't allow them to speak. I Electronic speech synthesizers could solve this problem. It allows people who have problems with speaking, to communicate with others although they can't actually speak themselves.I Having parent's who are deaf/have speech difficulties could be a problem,it could prevent communication skills developing because their parent's can't speak to hem, teaching them communication skills as they grow up. I Being at nursery, and schools will help this situation. The child will be around others who will speak and communicate in other ways with them. Teaching them communication skills. Having a family member, friend or helper who has no speech difficulties, around the child as he or she grows up would make a difference because he or she can pick up the communication skills they need from that person. Barriers to Communication Sender-oriented †¢Receiver-oriented Sender oriented barriers: It can be either voluntary or involuntary. At any cost, efforts should be made on the part of the sender to identify and remove them. Some of the barriers that are sender oriented are: ? Badly expressed message: concrete ideas and well structures message ? Loss in transmission: correct choice of medium or channel ?Semantic problem: simple words and accurate understanding of intension ? Over/under communication: quantum of information should be right ? I’ Attitude: avoid I attitude ?Prejudices: mind free of bias Rules to overcome the sender oriented barriers: ?Plan and clarify ideas ?Create a climate of trust and confidence ?Time your mind carefully ?Reinforce words with action ?Communicate efficiently Receiver-oriented barriers: ?Poor retention: jot down points ?Inattentive listening: improve concentration ?Tendency to evaluate: delay evaluation ?Interest and attitudes: develop interest ?Conflicting information : confirm with feedback, clarify Differing status and position: encourage juniors to come up with ideas and listen ? Resistance to change: be flexible ?Refutations and arguments: enter into healthy discussions Communication noise In any communication model, noise is interference with the decoding of messages sent over a channel by an encoder. There are many examples of noise: Environmental Noise: Noise that physically disrupts communication, such as standing next to loud speakers at a party, or the noise from a construction site next to a classroom making it difficult to hear the professor.Physiological-Impairment Noise: Physical maladies that prevent effective communication, such as actual deafness or blindness preventing messages from being received as they were intended. Semantic Noise: Different interpretations of the meanings of certain words. For example, the word â€Å"weed† can be interpreted as an undesirable plant in your yard, or as a euphemism for marijuana. Synta ctical Noise: Mistakes in grammar can disrupt communication, such as abrupt changes in verb tense during a sentence.Organizational Noise: Poorly structured communication can prevent the receiver from accurate interpretation. For example, unclear and badly stated directions can make the receiver even more lost. Cultural Noise: Stereotypical assumptions can cause misunderstandings, such as unintentionally offending a non-Christian person by wishing them a â€Å"Merry Christmas. † Psychological Noise: Certain attitudes can also make communication difficult. For instance, great anger or sadness may cause someone to lose focus on the present moment. Disorders such as Autism may also severely hamper effective communication. [11]