Geox Essay Example

Geox Paper Geox main competitive advantages are: Technology: constant focus on the product with the application of innovative and technological solutions developed by Geox and protected by patents. Focus on the consumer: cross-market positioning for products, with a vast range of shoes for men, women and children in the medium to medium/high price range (family brand). Brand recognition: strong recognition of the Geox brand thanks to an effective communication strategy and its identification by the consumer with the breathing concept. Internationalization: a growing presence on international markets thanks to easy replication of a business model already tried and tested in Italy. Distribution: a network of monobrand Geox Shops in Italy and abroad which has been developed according to each countrys distribution structure and calibrated to the widespread network of multibrand clients. The goal of both networks is to optimize market share and, at the same time, to promote the Geox brand to end-consumers on a consistent basis. Supply chain: a flexible delocalized business model with considerable outsourcing, capable of efficiently managing the production and logistics cycle while the Company maintains control over critical phases of the value chain, so as to ensure product quality and timely deliveries. Geox is the 1st shoe brand in Italy and the 2nd in the world. Since the start of 2008 the company is a member of the S/MIB index, the leading blue chips index for the Italian stock market. Lets take a look at Geox 2008 results (the images are taken from Geox 2008 financial statements): We will write a custom essay sample on Geox specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Geox specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Geox specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

John Locke Philosophy Essay

John Locke Philosophy Essay Free Online Research Papers From the philosophy of substance and cognition arrives John Lockes philosphy of language. Locke argues humans have an intellect that evolves heavly upon communication and use of language to advance our species. Ideas are the basis of all knowledge, words appropriately fit into this category, subdivisions of ideas. However a large issue rest on the misreprestation of words therefore the misreprestation of ideas from individual to individual. Locke advises us to take percautions while using words, for misuse can retard science, communitaction and the entire human race. Humans unlike any other species on Earth have a superior intilect allowing for supremacy above others animals. We understand immense vocabulary, technology and personal advancments. In order for such progression communication is a requirement. Ideas are passed in forms of words from one person to another person in hopes of relating ones concepts. It is to be noted, Locke states that words do not represent the physical object being spoken of, but the personal idea one gets from such a word. Communication then for Locke is being hindered. To think that a persons exact thought is being reconstituted in its exact form within another cannot occur. This is where Lockes argument lies, misreprestation and abuse of our words and therefore our every idea. Locke remarks again, that words do not represent an exact physical object in your brain, it is rather reflection and relation to such a word or statement. Since every persons experience is not the same, our knowledge is not reflective of that, experienced by the communicator. Rather Locke argues â€Å"The use then of words, is to be sensible marks of ideas; and the ideas they stand for, are their proper and immediate signification.† . This statement of course is an objective for Locke and the world to use as the basis of communication. The word should be an immidiate and universally agreed upon idea for all. Again Locke agrues, â€Å"[I]n all that great extent wherein the mind wanders, in those remote speculations, it may seem to be elevated with, it stirs not one jot beyond those ideas, which sense or reflection, have offered for its contemplation.† Ones Ideas must not run one fragment over which it is intended. This quote can correlate to Lockes thoughts on Nominal essences, we think of words more in abstract terms, colour, shape, texture. Using Nominal ideas attached to words is seen as harmful. Locke would rather us acknowledge words for a more persise universally understanding. Philosopher Merleau-Ponty, Maurice writes â€Å"There is a general function of substitution and replacement which enables us to gain access to the abstract significance of experiences which we have not actually had, for example, to speak of what we have not seen.† For expample the term God, is a generally agreed upon idea, however the context of the idea will change from person to person. Locke uses this word â€Å"God† throughout his text, though every reader may intrept differently. Locke again wrote â€Å"We are farther to consider concerning perception, that the ideas we receive by sensation, are often in grown people altered by the judgment, without our taking notice of it.† Although judgement, culture and previous knowledge will all effect how we preseve ideas. Locke suggests some solutions, a subject should never use a word without a lucid idea of its content, use words that correlate with your correspondents, define innuendos or ambiguous words, and the use of consistancy. Locke acknowldges that humans and language have inherent flaws. His suggestions concerning language could lead to advancing knowledge and greatly better enhance our communication skill amoung human. Research Papers on John Locke Philosophy EssayAnalysis Of A Cosmetics AdvertisementMind TravelGenetic EngineeringComparison: Letter from Birmingham and CritoThree Concepts of PsychodynamicMarketing of Lifeboy Soap A Unilever ProductAssess the importance of Nationalism 1815-1850 Europe19 Century Society: A Deeply Divided EraIncorporating Risk and Uncertainty Factor in CapitalHonest Iagos Truth through Deception

Business Product Analysis Coursework Example | Topics and Well Written Essays - 1500 words

Business Product Analysis - Coursework Example Coke was initially developed by pharmacist John Styth Pemberton in year 1886 (Biswas & Sen, 1999). In the history of 112 years, Coca-Cola has entrenched itself into American culture. In 1994, the American use was more than 773 million servings of Coca-Cola, Sprite; diet Coke, Fanta and additional products of the coke corporation. The corporation's drink products comprise bottled plus canned drinks fashioned through self-governing plus business owned bottling plus canning operations (Wikipedia, 2009), (Bellis, 1997), and (The Coca-Cola Company, 2008). The Coca Cola Company has truthfully one of the supreme stories in U.S. history.' The technique in which the company has pressed on and endured the taste of time makes an impression up till now their harshest detractor.' The Coca Cola Company has a dread exciting history and still an additional assuring future.' Their industry policy, all along with an extremely devoted customer base, has guided The Coca Cola Company to the position of boss of the market (Pendergrast, 2000), (Bellis, 1997), (Biswas & Sen, 1999) and (The Coca-Cola Company, 2008). At the present time, the Coca Cola Company is working with a network of license bottlers. It has fifty three bottling divisions aligned among 26 corporations. Each of these bottlers previously was performing business through Parle's Ramesh Chouhan, after his sale of drink products to Coke. As for each contract signed among Coke and bottlers, the previous provisions to them through soft drink focus. According to the latest plan and policy of the coca cola, the Coke bottlers will stop to remain self-governing entities; in its place, depending on physical positions, they will be amalgamated into one of the super bottling corporations. Believing the enormous impending of enlargement of the whole worldwide marketplace, coca cola desires to increase the marketplace by 40 % for each annum (Wikipedia, 2009), (Biswas & Sen, 1999), (Bellis, 1997), and (Olson, 2005). Fundamental Marketing Strategies The Coca Cola Corporation is capable to attain its aims and objectives by means of the product development or distribution technique or promotional features. In fact, better management from the plant place to the sales services that corporation presents, something could be employed to differentiate (Riz, 2009). The product forms a center in the differentiation policy in the middle of the other P's of the Marketing Mix policy. Product Differentiation is extremely significant in product management for the Coca Cola and has potential in forming flourishing marketing strategies (Pendergrast, 2000). Here I have presented the Coca-Cola Mission Statement and Objective that is developed after the huge marketing study and brand positioning research (Thecoca-colacompany, 2007) and (Wikipedia, 2009). 1.)'''''' To Refresh the World in mind, body and spirit. 2.)'''''' To motivate Moments of Optimism, in the course of our brands and our actions. 3.)'''''' To Create Value and Make a Difference, all over the place we engage. 4P's marketing Mix Models This section presents the analysis how Coca-Cola can produce a better marketing through

Analyze book Essay Example | Topics and Well Written Essays - 1000 words

Analyze book - Essay Example The protagonist of the novel, Ishmael Chambers is the veteran of the Second World War. He is physically handicapped because of the war wound, which has left him with an amputated arm.   His personal relationship with a local Japanese- American also ended abruptly. His pride is hurt and a prejudice is born out of it. Hatsue Imada is presently Kabuo’s wife  who once shared a romantic relationship with Ishmael Chambers but broke off  for reasons not known. Carl Heine was the local fisherman. These characters are central to the plot of the novel, explore the themes of prides of the whites, and prejudice against the people of the Japanese descent.   The whites resented the immigration of the Japanese but tolerated them for their hard work and economic profit. This is what we call the political economy where the superior race tolerates the inferior race for profit, (Leiman, 1-21). This kind of immigration makes room for the development of mixed culture and gives birth to the concept of ‘Hybridity’. Hybridity is the amalgamation of different races together and producing a new lineage (Murfin and ray, 279). Many filmmakers like Spencer Tracy in his movie â€Å"Guess Who’s Coming to Dinner† has further evolved this concept of interracial relationship. These kinds of relationships proceed towards global harmony but initially it has suffered many hindrances. (Richardson,1) Racial Discrimination and the dilemma of mixed culture are predominant in the novel and portrayed through interracial relationships. The story of the novel is set in the small and isolated island of San Piedro which symbolizes the apparent silence and the suppressed prejudice when two races of polar opposites are to dwell in the same place. Kabuo, a wartime veteran suffers from a guilty conscience. He is Japanese but he fought for the Americans during the Second World War. He laments killing his own fellow brothers and this sense of guilt demoralizes him. After the war, we find him confining

Luigi's Family Food Case Study Example | Topics and Well Written Essays - 1000 words

Luigi's Family Food - Case Study Example Luigi’s Family Foods Pizza is also a frozen pizza firm in Chicago which has reputation in the market but recently the firm has encountered a sharp decline in the market sales and share. Marketing director of the company, Reggie Pantazi chalks out some future differentiation strategies which would help the company in reversing the declining trend of their market share and evolve as a leading player in the frozen pizza market. The paper in the initial stage will discuss the major competency of the firm and elucidate the competitive and consumer environment of the firm and then will discuss the pros and cons of the strategies adapted by Reggie. Competencies of the firm, competitive and consumer environment Luigi’s Family Foods is a medium sized company established in Chicago with a diversified portfolio of grocery chains, line of frozen pizza distributed regionally in the Midwest. The firms delivers pizzas with moderate qualities which are mainly available in standard vari eties like all cheese, cheese and pepperoni, and cheese and sausage) with various sizes as 5 inch snack pizza, 10 inch family-size pizza, and a 14 inch deluxe pizza. The company has involved in the marketing of the products through several advertising campaigns but there has been sharp decline in the sales figure of the firm for which many grocers threatened to discontinue the Luigi’s Family Pizza (Luigi’s Family Food Case). Among the chief competitors recently The Pizza Company introduced a new brand, DiGiorno with a crust that rises for the first time when the pizza is baked in the home, thereby providing the same fresh-baked taste as carry-out pizza and thereby creating a competitive edge(Luigi’s Family Food Case).The market for the frozen pizzas have categorized into 4 categories like the regular pizza (e.g. the Tombstone brand), premium pizza (e.g. DiGiorno, commanding a higher price due to the quantity and quality of ingredients and â€Å"eating experienc e†), gourmet pizza (e.g. Wolfgang Puck’s specialty toppings pizzas), and the less expensive â€Å"fill-‘em-up† brands (e.g. private label). Although the traditional toppings are the America’s favorite, but still the specialty toppings have become more popular through companies like Wolfgang Puck Foods. Among the other major competitors are Kraft’s DiGiorno and Schwan’s Freschetta which also possesses solid market shares (Holocomb). Evaluation of the five options as proposed by Reggie Pantazi The marketing manager of the pizza company, Reggie Pantazi sorted out five different policies in mind to accelerate the sales of the company. The policies which were formulated by Pantazi were advertising, extending health line, establishment of premium line, pizza pockets, and establishment of supply food service companies. But for fetching optimized results the company needs to formulate and implement a perfect blend of marketing mix policies. Mar keting concept and marketing Mix policy The marketing concept plays a predominant role in chalking out the best decision that the firm must adapt in order to maximize its profit motives subject to the budget constraints. The firm has to think from the production angle as well as the sales want. In the production angle keeping the customers want as the baseline the firm should realize its potential to develop the product. From

Entrepreneurial Strategies Of Tara Orekelewa Cultural Studies Essay

Entrepreneurial Strategies Of Tara Orekelewa Cultural Studies Essay Tara Fela-Durotoye popularly known as Tara Orekelewa which means beautiful or beauty in her native west-arfican language is the managing director and creative director of HOUSE OF TARA International, a make-up and skincare line targeted at women of color. She is a veteran in the beauty industry and the pioneer of bridal make-up in Nigeria. She launched the first bridal directory in Nigeria (1999), set up the first high standard make-up studio, and the very first make-up school in the country. She was also the first make-up artist to launch a beauty product line. Tara is seen as an inspiration to many young women, as she has empowered quite a number (especially those in tertiary institutions) by making them beauty representatives of her product line, which has helped young ladies improve their entrepreneurial and marketing skills, as well as gain some form of financial independence in a difficult economy. She has also succeeded in training and developing an impressive number of make-u p artists through her make-up school. Tara is an acclaimed winner of international and national awards. Awards such as Entrepreneur of the Year (2006), Pioneer Award for Beauty (2006), Young Person of the year (2007), The Wedding Planner Honorary award for mentoring other make-up artists (2008) and others. BACKGROUND: Tara studied Law at the Lagos state university, Nigeria from the year 1996 to 2000. She attended Charles Fox (Covent Garden,London) to get trainned and certified, and in a bid to get more professional, attended the LEAP African Business Managers Forum (2005) and the Lagos Business School Ownner-Manager Programme in 2006 (House of Tara 2009). Taras involvement with beauty and make-up was highly influenced by her step mother whom she was very fond of as a child. Her step mother according to her, was very much in touch with femininity and could be described as vain. This made her very aware of make-up and beauty products at an early stage in life and sub conciously,formed a mini-foundation on what later on became her passion. Her journey started as far back as when she graduated from high school and was seeking admission into university. While waiting at home to get into university, she got a part-time job working in a perfume and cosmetics store. That was her very first step into the world of beauty and its allure. While working at the store, she had the opportunity to prcatise on customers and herself while idle (on a slow day when not many customers came in) and slowly, she began to educate herself on the power of make-up under the mentorship of her boss. By the time she got admission into university, she was no longer a n amateur. The time spent in the perfume and cosmetics store had been well invested and she had now learned through practise how to apply make up. She had developed a flair for it and I quote what she said you see, I loved it! I loved to make people beautiful and I was passionate about making people love the way they looked albeit enhanced by make-up, but the way they looked nontheless(Durotoye 2010) While at school, she practised frequently on her friends whenever they were invited for ocassions and started her business. Through this, she began to make some money for herself. She was actually able to pay her way through school, rent an apartment and even help with her sick fathers medical bills. At that point in her life, her father had suffered a stroke,leaving half of his body paralyzed. Her mother, though she was working with the Nigerian Civil Service at the time, had to take care of her father, giving up all businesses on the side. So obviously, her mother already had enough on her hands, so she did her best not to be a liability and instead was an asset to to her family through her gifted hands and her passion for make-up. Another highly influential force in her life was her husband, Fela Durotoye. When Tara met Fela, he was a consultant at Phillips Consulting with a solid business management background. He saw the potential in her and helped her build her small business (as of then) into something remarkable. He thought her basic things such as customer service, product management, and how to create a database for her customers. She undoubtedly had the talent, skills, and a growing customer base, but he brought some form of finesse and experience into her business which helped her succeed even more. She started out small, but her name spread from place to place little by little around the country. She took a leap of faith even when the concept of bridal make-up was very limited in Nigeria, made herself a name, set-up a make-up studio, started a beauty school; which is where the idea of beauty representatives to sell her products originated from and now has her very own product line. She launched her perfume called be inspired in the year 2007 and is currently writing a book on how she turned her passion into a profit making venture. Tara and Fela are currently happily married and blessed with three children. Resources Leader Opportunity Process TeamTHE ROADMAP: The Leader/ Founder: According to Burns(2007), the role of a successful entrepreneurial leader involves patience, the ability to infuse solid or tangible visions and management for the long haul. Tara Fela-Durotoye is the founder of House of Tara international. She is highly respected by most of her staff and even colleagues in the make-up industry in Nigeria. Taras personality, like most entrpreneurs is very positve and optimistic. She has a firm believe in God and built her business in the most ethical way possible, emulating one of her mentors Anita Roddick (the founder of Body Shop). Opportunity: Accoding to Burns (2007), entrepreneurs in contrast to regular people, adapt,exploit, and welcome change by creating an opportunity out of it through innovation. In the case of Tara Fela-Durotoye, she welcomed the change to the make-up enviroment at the perfume store where she had her first job, by using it to build on an innate skill. As at that time, most customers were not really familiar with the make-up facial sample testing, but because the owner of the store had lived abroad, she brought the mentality home to Nigeria with her, which was a new approach to selling make-up back then. This provided the opprotunity to learn and led to a series of events that occurred through innovative ideas (opening a bridal make-up studio, make up school and having a cusmetic product line). Other business opportunities she had where: Her spouse, who was her business consultant A chinese business partner who came into the picture when she decided to launch her cosmetic product line. Employment of a general manager, who was an MBA graduate of Lagos Business School, who helped build the franchise document and implemented it. This enabled her to sell the HOUSE OF TARAÂ   franchise, thus, accelerating geographic expansion Team: According to Lockett (2010), it is an illusion to assume that entrepreneurs are totally independent. The most successful entrepreneurial leaders are those who have built good teams and have good relationships with the individuals that surround them. Taras team consists of a general manager,a business consultant, a chinese business partner, an administrative team, a sales and marketing team, and about 300 beauty representatives who are marketing her cosmetic products. Process: According to Baron and Shane(2005), entrepreneurship is descibed as a process rather than a single event. The process is considered to move through distinct but holistic phases that unfold over time. This process consists of idea generation, opportunity recognition, and the exploitation of that opportunity (Lockett 2010). These series of events would be shown in the diagram below: The entrepreneurial process The birth of the idea of the make-up business from the time spent and skills acquired from her fist job at the perfume and cosmetic store. She then realized her potential through the process of sample testing on customers. Idea Generation The opportunity to turn her hubby into a profit making venture presented itself when the change in the area of purchasing cosmetics (sample testing) was tapped into as a business idea to be learnt from and exploited even after leaving the store. Opportunity Recognition From exploitation of change to a ripple of ideas and opportunities Exploitation Expressed as a business model Source: Lockett 2010 OPPORTUNITY BUSINESS MODEL Source: Lockett 2010 Proposition To enrich the lives of young women by offering them quality products to enhance their beauty and self esteem. These beauty products that can also be used as a tool for becoming financially independent. People The leader is Tara Fela-Durotoye, her husband Fela Durotoye is her business consultant, she has a Chinese business partner for ease with product development and expansion and her team consists of a general manager, an administrative team, marketing and sales team, and beauty representatives. Her customers are women of color, and her supplier is also her Chinese business partner. Place For now Taras business is still based in Nigeria though she has plans of expansion. Are customers are women in Nigeria, her and her competitors are other make-up artists such as unveil, divine looks, BM Pro, and so on. Analysis of the market: Tara was a pioneer in the make-up industry in Nigeria. She was the first to set up a bridal studio, make-up school, and make-up product line. This has made it quite difficult for her competitors to catch up, her market share is quite large and she also has first mover advantage. Process House of Tara has an MD/ CEO, a general manager and the rest of her team (as mentioned earlier). But the uniqueness of the structure of this organization is the beauty representatives idea. About 300 of them are currently marketing her products after they have been trained. Profit As an entrepreneur, Tara started her business because she had a passion for beauty and of course made profit from it. She believes in giving back to the community, and inspiring others. Social return: Tara, through her giving back venture, has gained the heart of youths, which has helped in expansion of her brand name across most universities in Nigeria. She has also made an irrefutable impact on the press, which has made her become a media darling. Societal The only societal driver in this case was the change in the make-up sales procedure. The society as at the time Tara began her entrepreneurial journey had not keyed into the idea of sampling before buying. After the society recognized this new process and accepted it, her business idea benefited from this social change(though it was not of her making) through her bridal studio as people now saw the need to test and sample make up, especially for very important occasions such as weddings. Commercial Information for this was not attainable Legal Information for this was not attainable Technological Online social networking was a great opportunity for Taras business venture, she possesses an active website, has a face book group, and a personal blog. Resources: According to Hitt et al (2002), in order to recognize entrepreneurial opportunities with maximum potential returns and exploit them by using efficient approaches, an appropriate set of resources are required. Taras resources into her new business venture were very limited. She did not have any financial back up from her parents, but because she had started at an early stage she had a little financial back up but along the line she became partner with a Chinese business man who helped her fulfill the dream of having her own make-up line. She also had financial aid from multinational companies. However it is easier to narrate now than it actually was back then, she said, and I quote this business started from a box that I used to carry around making up peoples faces. What could be deduced from all that has been stated above is that there is a link between each constituent of the road map. The founder of the business has an idea or dream, identifies an opportunity, exploits it, and creates a new venture from all this. And because entrepreneurs are not completely independent (Lockett 2010), they need a team to carry along to help fulfill the dream. That is where the team members come in, and here, the leadership skills also come into play. The resources help solidify the dream and the process wraps the journey all up. Role of Social Networking and Social Capital: According to Hitt et al (2002), formation of alliances and networks has become an important part of organizing to obtain the necessary resources and means to compete effectively in a business environment. Other than this, the formation of these alliances helps in the development of resources and means that are not easily imitated by others, which would lead to gaining competitive advantage. Tara started her business through word of the mouth. Social networking has been a huge part of her success. Most of her contacts were gotten from one individual who knew another who could be of value to her. For example her second bridal make-up job when she first started out, her Chinese business partner, the employment of her general manager( by recommendation), and even her image. She built her image by granting multiple interviews, creating an online presence through face book, personal blog and the creation of an active website, offered free scholarships for enrollment at her make-up school for the less privileged, became a public speaker by organizing youth seminars in universities, so as to put her company in the minds of people (branding) and sponsored events regularly. Her networking skills helped build her image and this resulted in making her darling with the press, which further promoted her products. She also uses her network for the patronage of her products within the upper and middle class women within the community. Her mentor Mrs Ibukun Awosika was her link to bridging talks between the company and the bank for her first substantial debt into the business that was required for expanding her product line. This influx of debt from Guaranty Trust Bank (Lagos, Nigeria) aided the rapid geographical expansion of House of Tara. Women in Business and Management (WIMBIZ) also created a platform for her participation in the US State department / Fortunes powerful womens mentoring programme. Ethical issues: Tara is a very good Christian and believes very strongly in God. Auditors when examined her accounts often advise her to stop giving away so much money to churches; they felt too much money was being wasted. But she stood her grounds and insisted that God was her ultimate source. Entrepreneurial Attribute Analysis: Taras entrepreneurial attributes would be compared with the core attributes in the model below: Source: Lockett 2010 Commitment and determination: Following her story, one could easily see that she had these qualities. Leadership: Her story is that of success, she wouldnt have made it that far if she didnt possess good leadership skills. Moreover, she has the respect and admiration of her staff and even her competitors. Opportunity Obsession: Tara could be seen as an opportunist. She was the first in every move, first make-up artist, first studio owner, and the first product line owner in the Nigerian beauty industry. Tolerance of risk: All her steps into new ventures and ideas where risky. She had no ones mistakes to learn from in the industry. Ambiguity and Uncertainty: She possessed these as well; no one could anticipate her next move. Creativity, Self-Reliance, and Adaptability: Tara was creative, hence the idea generation for business. She also had no one but herself to rely on at the initial start of the business and lastly, she adapted excellently to changes in the business environment, she created opportunities out of them. Motivation to excel: Her motivation was herself, her mentors and God. Courage: She possessed huge amounts of courage; she ventured into her business all by herself with no examples to follow in her particular industry. Conclusion: Tara Fela-Durotoyes entrepreneurial road map and process from the very first step of idea generation to building a national brand soon to be international brand-name has been a success. The critical review of her journey as an entrepreneur has been contrasted with theoretical frame-works, and has not shown much of a difference. The only difference noticeable is the fact that the entrepreneurial process may not evolve step by step as seen in Taras case. She had the opportunity to work at a cosmetics store before she ever had the idea of becoming a make-up artist, opening her own studio and becoming a veteran in Nigerias cosmetic industry. In her own case, opportunity brought about idea.

stats :: essays research papers

Homework Assignment # 4 Problem MBS-2. Rush Hour Traffic in ActivStats (Tests for a Mean Homework) In order to reduce the average number of vehicles that use the Lincoln Tunnel, the Port Authority in New York is experimenting a peak-hour pricing,. The mean number of cars waiting in a queue is 1220 (population mean: m = 1220). A random sample of 10 days (n = 10) is drawn and the data representing the number of cars is analyzed. The Data Desk tool in ActivStats reports that the sample mean is 989.8 cars (sample mean: y = 989.8) and the sample standard deviation is 160.676 cars (s = 160.676). In order to determine whether the peak-hour pricing has contributed for reducing the number of cars using the tunnel, we have to assume that the numerical data are independently drawn and represent a random sample from a population that is normally distributed. Therefore, as the sampling distribution of the mean is normally distributed and the population standard deviation (s) is not known, it is appropriate to use the t-test. The null and the alternative hypothesis for this test are: Ho: m=1220 (or less) and Ha: m > 1220. For this problem we can use 1% level of significance (a = 0.01). Because s is not known, we chose a t-test with a test statistic t, given by the formula:   Ã‚  Ã‚  Ã‚  Ã‚  t = (y - m) / sx t = (y - m) / (s / √n) This test is one-sided and a critical value (t*) is needed for identifying the value of the test statistic that is required to reject the null hypothesis.   Ã‚  Ã‚  Ã‚  Ã‚  t* (df = n-1, a)   Ã‚  Ã‚  Ã‚  Ã‚  t* (df = 10-1, a = 0.01)   Ã‚  Ã‚  Ã‚  Ã‚  t* (df = 9, a = 0.01) The critical value t*, which I obtained from the t-distribution table in Kazmier, and corresponds to 9 degrees of freedom and 0.01 level of significance is t* = 2.821 On the basis of the collected data, we can compute the t-test statistic: t = (y - m) / (s / √n)   Ã‚  Ã‚  Ã‚  Ã‚  t = (989.8 – 1220) / (160.676/√10) (after replacing for y, m, s and n)   Ã‚  Ã‚  Ã‚  Ã‚  t = - 4.5306 Therefore, in order to reject the null hypothesis the sample mean must have a value that is bigger than the critical value ( reject Ho if t > t*, otherwise do not reject Ho). Because t = -4,5306 falls within the non-rejection region (Fig. 1) below the critical value t* = 2.

Cat Evolution

The felids are a rapidly evolving family of mammals that share a common ancestor only 10–15 million years ago,[26] and include, in addition to the domestic cat, lions, tigers, cougars, and many others. Within this family, domestic cats (Felis catus) are part of the genus Felis, which is a group of small cats containing approximately seven species (depending upon classification scheme). [1][27] Members of the genus are found worldwide and include the jungle cat (Felis chaus) of southeast Asia, European wildcat (F. silvestris silvestris), African wildcat (F. s. lybica), the Chinese mountain cat (F. bieti), and the Arabian sand cat (F. argarita), among others. [28] All the cats in this genus share a common ancestor that probably lived around 6–7 million years ago in Asia. [29] The exact relationships within the Felidae are close but still uncertain,[30][31] e. g. the Chinese mountain cat is sometimes classified (under the name Felis silvestris bieti) as a subspecies of the wildcat, like an African variety F. S. lybica. [4][30] As domestic cats are little altered from wildcats, they can readily interbreed. This hybridization poses a danger to the genetic distinctiveness of wildcat populations, particularly in Scotland and Hungary, and possibly also the Iberian Peninsula. 32] The domestic cat was first classified as Felis catus by Carolus Linnaeus in the tenth edition of his Systema Naturae in 1758. [1][3] However, because of modern phylogenetics, domestic cats are now usually regarded as another subspecies of the wildcat, Felis silvestris. [1][4][33] This has resulted in mixed usage of the terms, as the domestic cat can be called by its subspecies name, Felis silvestris catus. [1][4][33] Wildcats have also been referred to as various subspecies of F. catus,[33] but in 2003 the International Commission on Zoological Nomenclature fixed the name for wildcats as F. ilvestris. [34] The most common name in use for the domestic cat remains F. catus, followin g a convention for domesticated animals of using the earliest (the senior) synonym proposed. [34] Sometimes the domestic cat has been called Felis domesticus[35] or Felis domestica,[1] as proposed by German naturalist J. C. P. Erxleben in 1777, but these are not valid taxonomic names and have only rarely been used in scientific literature,[36] because Linnaeus's binomial takes precedence. [37] Cats have either a mutualistic or commensal relationship with humans.However, in comparison to dogs, cats have not undergone major changes during the domestication process, as the form and behavior of the domestic cat are not radically different from those of wildcats, and domestic cats are perfectly capable of surviving in the wild. [38][39] This limited evolution during domestication means that domestic cats tend to interbreed freely with wild relatives,[32] which distinguishes them from other domesticated animals. [citation needed] Fully domesticated house cats also often interbreed with fe ral F. atus populations. [25] However, several natural behaviors and characteristics of wildcats may have pre-adapted them for domestication as pets. [39] These traits include their small size, social nature, obvious body language, love of play, and relatively high intelligence;[40]:12–17 they may also have an inborn tendency towards tameness. [39] There are two main theories about how cats were domesticated. In one, people deliberately tamed cats in a process of artificial selection, as they were useful predators of vermin. 41] However, this has been criticized as implausible, because there may have been little reward for such an effort: Cats generally do not carry out commands and, although they do eat rodents, other species such as ferrets or terriers may be better at controlling these pests. [4] The alternative idea is that cats were simply tolerated by people and gradually diverged from their wild relatives through natural selection, as they adapted to hunting the vermin found around humans in towns and villages. [4]

Film review Titanic

Film review Titanic With masterful planning, the design and the production of the Titanic is a marvel that moved the film industry to higher levels. The film director and producer, James Cameron, and other crewmembers succeeded in bringing to the world’s attention the events that surrounded the greatest maritime disaster that claimed about 1,500 lives.Advertising We will write a custom critical writing sample on Film review: â€Å"Titanic† specifically for you for only $16.05 $11/page Learn More By paying meticulous attention to detail, the production designer of the film, Peter Lamont, succeeded in creating the ‘world’ of the film. He did this with the intention of avoiding the restrictions that comes with film production in the actual environment. More over, this enabled him to tackle the possible variables in the production process (Barnwell, 2004). In order to design the ship’s interior such that it looked like the original one, the crewmem bers used artifacts from that era. Nonetheless, the design crew was forced to make everything from scratch since everything had to be new. Consequently, forty acres of waterfront in Rosarito Beach in Mexico was obtained for constructing seventeen-million-gallon tank for the outer surfaces of the reconstructed massive vessel (Champkin, 2010). The super-tank was beneficial for filming since it provided two hundred and seventy degrees of ocean view. In spite of the ship being constructed to full scale, the production designer took out unnecessary sections of the vessel. He then moved forward the well deck to ensure that the vessel was able to fit in the tank. The other parts that were not catered for were then filled with digital models. The length of the ship’s lifeboats and funnels were reduced considerably, excluding the boat deck and the A-deck, the other sections of the superstructure were steel plated, and a fifty-foot lifting platform was included such that the ship could sink as planned. Referring to the design of the original structure, the production design crew reproduced the exact representation of its interior. Other sections of the ship, such as the liner’s first class, were built out of real wood using photographs and plans of the original ship. During the ship’s sinking, the designs true to the originals were also actually destroyed. The custom building of the ship was meant to validate the historical detail of the movie. The effects that the filmmakers used in the movie are marvelous. Previous movies about the 1912 catastrophe had depicted the water to be in a slow motion.Advertising Looking for critical writing on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the film producer was not convinced of this and he ensured that the shooting of the forty-five foot long miniature of the ship was done perfectly. Thereafter, there was some incorporation of d igital water as well as smoke. Some extras shot on a motion capture stage were also incorporated and for the digital extras and stuntmen, the faces of several actors were scanned to produce the visual effects. The production design included a sixty-five foot long representation of the original ship’s stern. This was intended to divide it into two parts repeatedly when depicting the sinking scene. In order to depict the scenes that were set in the ship’s engine, wreckage of a liberty ship used during the Second World War were used. This was combined with a number of miniature support frames to depict the occurrences at the ship’s engine. The actors who played a role in this scene were filmed using the chroma key compositing technique. The detailed design of the ship was meant to support the narrative such that the occurrences could be as desired. In order to sink the interiors of the ship, about nineteen million-litre tank was used. It was designed such that, dur ing the sinking scene, the whole set could be tilted into the sea. For sinking the Grand Staircase, three hundred and forty thousand litres of water were placed inside the set as it was being lowered into the huge tank; however, contrary to the plan, the fall of the water destroyed the staircase. The first half of the seven hundred and forty-four foot long outer walls of the ship were first allowed to get into the tank. However, as it was the weightiest section of the ship, it smoothed out the shock impulse against the water. This assisted in enabling the set to get into the water. During the sinking, much water was released from the set. Following the successful sinking of the dining saloon, about seventy-two hours were utilized in filming Lovett’s remotely operated vehicle (ROV) navigating the shattered pieces in the present. After sinking the ship, the other scenes were filmed in the sub-zero Atlantic Ocean in 1.3 million-litre tank. The frozen dead bodies were generated b y applying fine powder on the actors. This crystallized on exposure to the water at sub-zero temperature. In addition, their hair and clothes were covered with a waxy material to show that their bodies were starting to decompose.Advertising We will write a custom critical writing sample on Film review: â€Å"Titanic† specifically for you for only $16.05 $11/page Learn More Perhaps the most visually dramatic special effects of the movie relates to the climactic scene in which the filmmakers depict the ship to be breaking up into two separate parts before going under. To achieve this, a full-sized set was tilted, together with one hundred and fifty extras and one hundred stunt performers. Ultimately, the ship plunged to the bottom of the frozen ocean. The film producer, Cameron, stated that the previous versions of the film did not portray the incident as chaotic as it should have been since they represented the final plunge into the ocean as a gracefu l slow event. To portray this, Cameron instructed the actors to fall off dangerously on the side of the ship that was slowly sinking. However, this was unsuccessful as some people got injured. Ultimately, to make the sequence less dangerous, images of individuals created using computer was used to depict this risky falls. The ship was designed, as described above, such that this could occur as desired. This also assisted in supporting the narrative of the film. In spite of the success of the film, there are a number of critical reactions to its design. Notable is the high cost of its design. With a budget of two hundred million dollars, the production team of the movie have been criticized for only managing to construct a half of the original ship. This meant that some scenes were shot and reversed when the filmmakers wanted to portray the occurrences on the other side of the ship. Some critics have said, â€Å"It is flawlessly crafted, intelligently constructed, strongly acted and spellbinding. If its story stays well within the traditional formulas for such pictures, well, you dont choose the most expensive film ever made as your opportunity to reinvent the wheel† (Ebert, 1997, para. 3). In conclusion, since the events in the movie took place over ninety years ago, the production crew attempted to tailor the actions in the film to their historical context. Therefore, various technologies and effects were used to achieve this. In addition, the design of the American epic romance film was such that it supported the narrative. Despite of the film’s critical reaction to its design, it highly regarded as one of the best movies ever produced. References Barnwell, J., 2004. Production Design. London: Wallflower Press.Advertising Looking for critical writing on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Champkin, J., 2010. The making of titanic; the real story behind the film of the year.  Web. Ebert, R., 1997. Titanic. [Online] Rogerbert.com.

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Perennial Insurance Case Study Example | Topics and Well Written Essays - 1500 words

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IPHONE 5 SCENARIO - Essay Example These are the most common methods of research that are used today. They take advantage of the internet, which is a common form technology nowadays; they advertise their products here and ask the customer to fill in a presented survey form. In this way, the company is able to sell its product and get feedback at the same time (Hague, 2003). The company doing the research can host some of their customers for interviews so that the customer can tell the company of the difficulties associated with their products. This is a recommended method of research since the company will get a direct feed back from the customer. The interviewer can also ask for further explanation regarding a point that was not clear (Hague, 2003). The company can also carry out the research using their website; the customers can visit the website and post comments about the company’s products and other services. During the research, this information can be used as a source of viable data. This is a very good method of research only if the company’s website is frequently visited (Hague, 2003). All the different market research tools have one major purpose; this is to assist the company in decision-making. The company has to make decisions in respect to the consumer needs, and this requires research, which can be carried out using different tools of research (Hague, 2003). Websites and online surveys are a good method of research since a company enjoys high popularity through websites and blogs. Customers come up with the online product rating while they are at the company’s website. Using this information then the company can be able to determine the rating of its product. This can be used as a method of research for a long time amounting to years since people now embrace the internet through participating in online shopping over the internet (Hague, 2003). Interviews are a very effective method of research; it is the most commonly used research method. It entails