Marketing Plan for Bilabong

Situation Analysis Market: The retard mart is a highly established application. Watches ar positioned by style in the various deferral merchandises: causal, flashy, formal, semi-formal and jewelry (Faleiro). The importance of discovereres as style and demeanor has contain to the brand of succeedes being an distinguished attribute of the watch (Faleiro). legion(predicate) watch companies capitalize on almost of exclusively the distinct niche markets. For example, the Swatch Group which is a major player in all market segments with gross gross revenue in 2002 at 4 one million million Swiss francs (swatchgroup.com) They rush 14 assorted watch brands that each position themselves on different fashion and harm segments of the market (www.swatch.com). However, Swatch Group has seen a decrease in lucre in 2003, reflecting the slowing of harvest-time in ripen watch markets (Xinhua). Furthermore, most watches sold in Australia are merchandise and imports from Swiss watch makers call for declined in Australia by 11.4% in youthful years (www.fhs.ch). Company:         However, Australian surfboard companies who produce sporty and free-and-easy watches such as Billabong and Ripcurl baffle seen tremendous growth. The surf industry is a $10 billion industry (Kotdin). Billabong which is Australias pencil lapse surf wear connection saw a 9% increase in sales in Australia totaling near $ cardinal million in 2003. Moreover, Billabong operates globally with 30,000 stores selling Billabong products. SALES 2003 (millions) Australia         169.1 Americas         302.8 Europe         151.0 Billabongs world market saw an even great growth of 24% in sales (www.

billabongcorporate.com). Their products include women and mens clothing, swimwear, bags and cover songpacks, hats and toboggans, gloves and boots, wetsuits, surf and body come on covers, belts and not to forget, watches. They have-to doe with to expand their brand design with promotional events. They support surfing and snowboarding events worldwide and also sponsor some of the athletes. Billabong has also created the burgeon forth Blue Crush which features a... I have a billabong t-shirt! Sorry, lol. full long refernced essay. Good parentage! slight topic and hygienic research! have a rap on the back! =p If you want to get a in effect(p) essay, order it on our website: Ordercustompaper.com

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