Haliram

Segmentation, Tar bearing And Positioning Analysis Haldirams marketing Strategy Group 10 R3 Rahul Kumar Singh 12609153 Rahul Verma 12609184 Rashi Sharma 12609149 Rati Vadehra 12609177 Roli Bansal 12609213 Segmentation Haldirams has very(prenominal) nicely segmented its market according to income and occupation. Their primary(prenominal) channelise is young working in heavily change areas surrounding their outlets and who are under middledle-income brackets. Thus, they have deeper product lines for nitrogen Indian lunches. geographical segmentation Haldirams has its operations across India (in diametrical states and metros) as well as across the globe with vary race density and climate. Apart From India, Globally Haldirams has expand to : 1.U.S.A. 2.U.K. 3.Germany 4.Spain 5.Holland 6.Switzerland 7.France 8.Italy 9.U.A.E. 10.Kuwait 11.Saudi Arabia 12.Australia 13. rude(a) Zealand 14. Japan 15. Sri Lanka 16. Thailand 17. Singapore 18. Philippines 19. Nepal 20. Botswana 21. West Indies Demographic segmentation Haldirams primarily target the AGE and INCOME segments by providing their products to the target customers at affordable prices.

at that place are a mixing of prices available for different packages. POSITIONING * by its clever products and pictorial distribution it had moved into the star folk of brands. Haldirams earned quotation both in India and abroad. The Nagpur unit of Haldirams was conferred the foreign nutrient award, by the Trofeo international Alimentation o f Barcelona, Spain for having maintained fu! ll(prenominal) standards in quality and hygiene, at its manufacturing unit. * The Delhi unit was awarded the Keshalkar Memorial Award by the All India Food Preservers Association in the mid 1980s in scholarship of its efforts for popularizing ethnic Indian foods in India and abroad. In 1994, the unit was awarded the International Award for Food & adenosine monophosphate; Beverages by the Trade Leaders hunting lodge in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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