'Project on Samsung.\r'

' follow PROFILE Samsung Group is a southerly Korean multi national conglomerate companion headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, to the highest degree of them united under the Samsung brand, and is the largest in south Korean. Samsung Electronics Co. , Ltd. mainly engaged in the achievement of consumer electronic products. One of the worlds largest semiconductor manufacturers, Samsung Electronics is as well South Koreas top electronics company.Samsung Distribution ChannelIt makes more kinds of consumer devices, including DVD players, digital TVs, and digital notwithstanding cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communication theory devices ranging from wireless handsets and smartphones to networking gear. The company, which is the flagship member of Samsung Group, besides makes microwave ovens, refrigerators , air conditioners, and washing machines.Nearly half of gross gross revenue come from the Asia/Pacific region. Company imagery :- Samsung Electronics vision for the new decade is, â€Å" cheer the World, Create the Future. ” This new vision reflects Samsung Electronics’ trueness to inspiring its communities by leveraging Samsungs lead key strengths: â€Å"New Technology,” â€Å"Innovative Products,” and â€Å" seminal Solutions. ” Samsung SWOT analysis Strengths:- 1. Hardware integration with legion(predicate) open source OS and software product 2.Excellence in engineering and producing computer hardware parts and consumer electronics 3. Innovation and design 4. centering on environment 5. Low work costs 6. Largest share in diligent phones and 2 place in smartphones sales 7. Ability to mart the brand Weaknesses:- 1. unmingled infringement 2. Too low cyberspace margin 3. Main competitors are also largest buyers 4. Lack its own OS and softwa re 5. Focus on too many products Opportunities:- 1. Growing India’s smartphone market 2.Growing prompt advertising industry 3. Growing consider for quality application processors 4. Growth of tablets market 5. Obtaining patents through acquisitions Threats:- 1. Saturated smartphone markets in essential countries 2. Rapid technological change 3. Declining margins on hardware production 4. Breached patents 5. apple’s iTV launch 6. Price wars Marketing change integrity (4P’S) of samsung smart phones 4 P’s of Samsung smartphone: What made it possible for Samsung to beat Apple in smartphone sales?\r\n'